{"id":10676,"date":"2025-10-09T15:55:55","date_gmt":"2025-10-09T19:55:55","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/09\/real-time-intelligence-and-the-future-of-commerce-media\/"},"modified":"2026-05-07T18:50:50","modified_gmt":"2026-05-07T22:50:50","slug":"real-time-intelligence-and-the-future-of-commerce-media","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/real-time-intelligence-and-the-future-of-commerce-media\/10676\/","title":{"rendered":"Real-Time Intelligence and the Future of Commerce Media"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Why relevance, not reach, will define the next era of commerce media<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">This session explores how commerce media is evolving from a monetization lever into a strategic engine, powered by first-party data, AI decisioning, and owned channels. We\u2019ll unpack the technologies reshaping the space, the shifts in consumer expectation driving urgency, and the emerging opportunities for brands to grow revenue, deepen engagement, and build defensible advantage.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Join industry leaders at the intersection of commerce, media, and technology as they look ahead to what\u2019s next, and what it takes to lead in the age of real-time relevance.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why relevance, not reach, will define the next era of commerce media<\/p>\n","protected":false},"author":21,"featured_media":10677,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,7],"topics":[2],"class_list":["post-10676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-storytelling","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Real-Time Intelligence and the Future of Commerce Media | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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