{"id":10685,"date":"2025-10-09T16:17:23","date_gmt":"2025-10-09T20:17:23","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/09\/colin-samir-the-future-of-brand-storytelling-starts-with-creators\/"},"modified":"2026-05-07T18:49:48","modified_gmt":"2026-05-07T22:49:48","slug":"colin-samir-the-future-of-brand-storytelling-starts-with-creators","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/colin-samir-the-future-of-brand-storytelling-starts-with-creators\/10685\/","title":{"rendered":"Colin &#038; Samir: The Future of Brand Storytelling Starts With Creators"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Colin &#038; Samir\u2014TIME100 Creators and two of the most trusted voices in the creator economy\u2014reveal what it truly takes for brands to capture attention and stay relevant in a creator-driven world. With 15 years of experience working with brands on YouTube, they\u2019ll share how to embed your message inside the creator ecosystem\u2014not just around it. Gain actionable strategies for partnering with creators, measuring impact, and crafting content that thrives in today\u2019s algorithm-driven landscape.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Colin &#038; Samir\u2014TIME100 Creators and two of the most trusted voices in the creator economy\u2014reveal what it truly takes for brands to capture attention and stay relevant in a creator-driven world.<\/p>\n","protected":false},"author":21,"featured_media":10686,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,7],"topics":[2],"class_list":["post-10685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-storytelling","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Colin &amp; 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