{"id":10691,"date":"2025-10-09T16:51:00","date_gmt":"2025-10-09T20:51:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/09\/ctv-unlocked-from-fragmented-screens-to-unified-insights-for-creative-brands\/"},"modified":"2026-05-07T18:48:03","modified_gmt":"2026-05-07T22:48:03","slug":"ctv-unlocked-from-fragmented-screens-to-unified-insights-for-creative-brands","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/ctv-unlocked-from-fragmented-screens-to-unified-insights-for-creative-brands\/10691\/","title":{"rendered":"CTV Unlocked: From Fragmented Screens to Unified Insights for Creative Brands"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">As audiences scatter across screens, how can brands break through the noise? This panel brings together storytellers, media experts, and measurement innovators to reveal how CTV is changing the game. From premium content placement to creative impact and cross-channel connections, discover the new ways brands can engage, measure, and grow.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As audiences scatter across screens, how can brands break through the noise?<\/p>\n","protected":false},"author":7,"featured_media":10692,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,10],"topics":[2],"class_list":["post-10691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-streaming-ctv","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>CTV Unlocked: From Fragmented Screens to Unified Insights for Creative Brands | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/ctv-unlocked-from-fragmented-screens-to-unified-insights-for-creative-brands\/10691\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CTV Unlocked: From Fragmented Screens to Unified Insights for Creative Brands\" \/>\n<meta property=\"og:description\" content=\"As audiences scatter across screens, how can brands break through the noise?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/ctv-unlocked-from-fragmented-screens-to-unified-insights-for-creative-brands\/10691\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-09T20:51:00+00:00\" \/>\n<meta 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