{"id":10710,"date":"2025-10-09T17:45:25","date_gmt":"2025-10-09T21:45:25","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/09\/soundtracking-memory-the-power-of-nostalgia-in-music-marketing\/"},"modified":"2026-05-07T18:43:38","modified_gmt":"2026-05-07T22:43:38","slug":"soundtracking-memory-the-power-of-nostalgia-in-music-marketing","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/soundtracking-memory-the-power-of-nostalgia-in-music-marketing\/10710\/","title":{"rendered":"Soundtracking Memory: The Power of Nostalgia in Music &#038; Marketing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Why does a song from 20 years ago still spark instant emotion &#8211; and why are brands tapping into that more than ever? This 30 minute panel brings together Warner Chappell Music and Paradise to explore how nostalgia has become one of the most powerful tools in modern marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why does a song from 20 years ago still spark instant emotion &#8211; and why are brands tapping into that more than ever?<\/p>\n","protected":false},"author":7,"featured_media":10711,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,13],"topics":[2],"class_list":["post-10710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-sports-entertainment","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Soundtracking Memory: The Power of Nostalgia in Music &amp; Marketing | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/soundtracking-memory-the-power-of-nostalgia-in-music-marketing\/10710\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Soundtracking Memory: The Power of Nostalgia in Music &amp; Marketing\" \/>\n<meta property=\"og:description\" content=\"Why does a song from 20 years ago still spark instant emotion - and why are brands tapping into that more than ever?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/soundtracking-memory-the-power-of-nostalgia-in-music-marketing\/10710\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-09T21:45:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-07T22:43:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/02\/Screenshot-2026-02-21-at-2.46.59-PM-scaled.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1442\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/soundtracking-memory-the-power-of-nostalgia-in-music-marketing\\\/10710\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/soundtracking-memory-the-power-of-nostalgia-in-music-marketing\\\/10710\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"Soundtracking Memory: The Power of Nostalgia in Music &#038; 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