{"id":10740,"date":"2025-10-09T18:52:46","date_gmt":"2025-10-09T22:52:46","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/09\/defusing-scam-culture-in-marketing\/"},"modified":"2026-05-07T18:38:27","modified_gmt":"2026-05-07T22:38:27","slug":"defusing-scam-culture-in-marketing","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/defusing-scam-culture-in-marketing\/10740\/","title":{"rendered":"Defusing Scam Culture in Marketing"},"content":{"rendered":"\n

Every major societal institution has some sort of scam culture in its bones. Politics, religion, art, technology \u2013 and advertising is no exception. In fact, the business of marketing ironically has a questionable reputation in the greater world. Many consider it dishonest or inauthentic, but the profession also has the responsibility of fairly and effectively selling, for the growth of\u2026 well, every other single business. So let\u2019s explore the nature of scam culture, and where it lives (and doesn\u2019t actually live) in marketing, and how to infuse integrity into your messaging to improve the future of all business.<\/p>\n","protected":false},"excerpt":{"rendered":"

Every major societal institution has some sort of scam culture in its bones. <\/p>\n","protected":false},"author":21,"featured_media":10741,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,4],"topics":[2],"class_list":["post-10740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-culture","topics-editorial"],"acf":[],"yoast_head":"\nDefusing Scam Culture in Marketing | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/defusing-scam-culture-in-marketing\/10740\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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