{"id":10753,"date":"2025-10-09T19:19:18","date_gmt":"2025-10-09T23:19:18","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/09\/reach-the-gaming-generation-why-every-brands-next-chapter-starts-in-play\/"},"modified":"2026-05-07T18:36:53","modified_gmt":"2026-05-07T22:36:53","slug":"reach-the-gaming-generation-why-every-brands-next-chapter-starts-in-play","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/reach-the-gaming-generation-why-every-brands-next-chapter-starts-in-play\/10753\/","title":{"rendered":"Reach the Gaming Generation: Why Every Brand\u2019s Next Chapter Starts in Play"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Gaming isn\u2019t the future, it\u2019s the now. For Gen Alpha and Gen Z, gaming is overtaking streaming and social as the main arena for entertainment, connection, expression and influence. With 92% engaged in gaming, the message is clear: this is where next-gen consumers expect brands to show up bold, creative &#038; authentic. As this once-in-a-decade marketing channel shift comes into play, learn from top innovators already breaking new ground leveraging media strategies across gaming platforms like Roblox and beyond.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gaming isn\u2019t the future, it\u2019s the now. For Gen Alpha and Gen Z, gaming is overtaking streaming and social as the main arena for entertainment, connection, expression and influence.<\/p>\n","protected":false},"author":21,"featured_media":10754,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,8],"topics":[2],"class_list":["post-10753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-gaming-esports","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Reach the Gaming Generation: Why Every Brand\u2019s Next Chapter Starts in Play | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/reach-the-gaming-generation-why-every-brands-next-chapter-starts-in-play\/10753\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reach the Gaming Generation: Why Every Brand\u2019s Next Chapter Starts in Play\" \/>\n<meta property=\"og:description\" content=\"Gaming isn\u2019t the future, it\u2019s the now. 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