{"id":10763,"date":"2025-10-09T19:40:40","date_gmt":"2025-10-09T23:40:40","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/09\/the-ai-shift-what-marketers-need-to-know-now\/"},"modified":"2026-05-07T18:35:45","modified_gmt":"2026-05-07T22:35:45","slug":"the-ai-shift-what-marketers-need-to-know-now","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/the-ai-shift-what-marketers-need-to-know-now\/10763\/","title":{"rendered":"The AI Shift: What Marketers Need to Know Now"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">AI is changing marketing at an incredible pace, from how campaigns are created to how brands connect with customers. In this fireside chat, Jessica Peltz-Zatulove, Founding Partner at Hannah Grey Ventures, shares how she sees AI shaping the future of marketing through both an investor\u2019s lens and her background as a brand strategist.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Jessica will highlight the key AI trends that marketers should have on their radar, how startups are using this technology to create smarter and more personal customer experiences, and what today\u2019s brands can learn from the innovators leading the way.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI is changing marketing at an incredible pace, from how campaigns are created to how brands connect with customers.<\/p>\n","protected":false},"author":21,"featured_media":10764,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[17,40],"topics":[2],"class_list":["post-10763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ai","tag-awnewyork-2025-sessions","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The AI Shift: What Marketers Need to Know Now | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-ai-shift-what-marketers-need-to-know-now\/10763\/\" \/>\n<meta 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content=\"1339\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Becky Johnson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Becky Johnson\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/the-ai-shift-what-marketers-need-to-know-now\\\/10763\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/the-ai-shift-what-marketers-need-to-know-now\\\/10763\\\/\"},\"author\":{\"name\":\"Becky Johnson\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/9fa5c678f43836b2c6a5a08afc888eb4\"},\"headline\":\"The AI Shift: What Marketers Need to Know 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