{"id":10770,"date":"2025-10-09T19:53:03","date_gmt":"2025-10-09T23:53:03","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/09\/why-the-best-marketers-build-their-workflows-around-their-customers\/"},"modified":"2026-05-07T18:35:05","modified_gmt":"2026-05-07T22:35:05","slug":"why-the-best-marketers-build-their-workflows-around-their-customers","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/why-the-best-marketers-build-their-workflows-around-their-customers\/10770\/","title":{"rendered":"Why the Best Marketers Build Their Workflows Around Their Customers"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">What separates good marketers from great ones? It\u2019s not just data, creativity, or even strategy \u2014 it\u2019s an unmatched understanding of their customers. This interview explores why the most effective marketing teams don\u2019t just study customer behavior; they design their own workflows, processes, and decision-making frameworks around it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What separates good marketers from great ones? It\u2019s not just data, creativity, or even strategy \u2014 it\u2019s an unmatched understanding of their customers.<\/p>\n","protected":false},"author":21,"featured_media":10771,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,3],"topics":[2],"class_list":["post-10770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why the Best Marketers Build Their Workflows Around Their Customers | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/why-the-best-marketers-build-their-workflows-around-their-customers\/10770\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why the Best Marketers Build Their Workflows Around Their Customers\" \/>\n<meta property=\"og:description\" content=\"What separates good marketers from great ones? It\u2019s not just data, creativity, or even strategy \u2014 it\u2019s an unmatched understanding of their customers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/why-the-best-marketers-build-their-workflows-around-their-customers\/10770\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-09T23:53:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-07T22:35:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/02\/Screenshot-2026-02-21-at-4.56.23-PM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1454\" \/>\n\t<meta property=\"og:image:height\" content=\"818\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Becky Johnson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Becky Johnson\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-the-best-marketers-build-their-workflows-around-their-customers\\\/10770\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/why-the-best-marketers-build-their-workflows-around-their-customers\\\/10770\\\/\"},\"author\":{\"name\":\"Becky Johnson\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/9fa5c678f43836b2c6a5a08afc888eb4\"},\"headline\":\"Why the Best Marketers Build Their Workflows Around Their 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