{"id":10782,"date":"2025-10-09T20:21:13","date_gmt":"2025-10-10T00:21:13","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/09\/culture-cant-be-bought-but-it-can-be-partnered-with-2\/"},"modified":"2026-05-07T18:33:52","modified_gmt":"2026-05-07T22:33:52","slug":"culture-cant-be-bought-but-it-can-be-partnered-with-2","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/culture-cant-be-bought-but-it-can-be-partnered-with-2\/10782\/","title":{"rendered":"Culture Can\u2019t Be Bought\u2014But It Can Be Partnered With"},"content":{"rendered":"\n

In a landscape where everyone\u2019s chasing cultural relevance, music remains the most immediate and emotionally resonant signal of what\u2019s next. This fireside chat explores how brands can move beyond transactional media buys to build real equity by investing in the creators driving culture forward. With deep roots in cross-cultural music scenes and a platform built to spotlight emerging talent, SoundCloud offers advertisers a more authentic path into culture,especially with Gen Z and Gen Alpha audiences who engage with music as identity, not background noise.<\/p>\n","protected":false},"excerpt":{"rendered":"

In a landscape where everyone\u2019s chasing cultural relevance, music remains the most immediate and emotionally resonant signal of what\u2019s next.<\/p>\n","protected":false},"author":7,"featured_media":10783,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,4],"topics":[2],"class_list":["post-10782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-culture","topics-editorial"],"acf":[],"yoast_head":"\nCulture Can\u2019t Be Bought\u2014But It Can Be Partnered With | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/culture-cant-be-bought-but-it-can-be-partnered-with-2\/10782\/\" \/>\n<meta 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