{"id":10856,"date":"2026-03-05T01:33:18","date_gmt":"2026-03-05T06:33:18","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2026\/03\/05\/work-smarter-with-ai-3-things-your-crm-system-should-automate\/"},"modified":"2026-03-02T11:43:41","modified_gmt":"2026-03-02T16:43:41","slug":"work-smarter-with-ai-3-things-your-crm-system-should-automate","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/work-smarter-with-ai-3-things-your-crm-system-should-automate\/10856\/","title":{"rendered":"Work Smarter with AI: 3 Things Your CRM System Should Automate"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Patricia Rollins, Executive Director, Marketing, <a href=\"https:\/\/www.thryv.com\/\">Thryv<\/a><\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">AI is transforming how small businesses operate \u2014 from how you find customers to how you stay connected with them. But with so many tools and technologies to choose from, it\u2019s easy to feel unsure about where to begin.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">A smart place to start? Focus on the areas where most businesses lose time and traction: tracking leads, creating personalized content, and understanding customer behavior.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s where an AI-powered CRM makes all the difference. By combining automation with your customer data, your CRM doesn\u2019t just organize information \u2014 it acts on it, streamlining the repetitive tasks that slow you down.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Below, we\u2019ll walk through three practical ways AI and your CRM can work together to lighten your load \u2014 beginning with automated lead scoring.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\">Task 1: Lead Score Automation<\/h2>\n<p class=\"wp-block-paragraph\">Lead scoring can be a time-consuming process depending on your approach. It involves keeping track of the behavior, engagement, and other crucial details for every single lead.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re one of the many who doesn\u2019t have the time (or desire) to do that yourself, then an AI-powered CRM will be your best friend.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">CRM software is designed to capture, organize, and store lead info \u2013 including contact details, purchase history, engagement trends, and pretty much anything you\u2019d need to score a lead. But AI takes it to another level by actually taking that data, analyzing it, and automatically scoring leads in real time.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">This means your score projections are constantly up to date without any manual input from you.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Pro-Tip: Choose an AI-powered CRM system with marketing automation software built in, too. Not only will you be able to see your lead score projections right within the software that stores their info, but you\u2019ll also be able to take action on hot leads without ever switching software platforms.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Task 2: Personalized Outreach<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Communicating with leads and customers is a crucial part of your business, but it doesn\u2019t always need to be a part of your to-do list.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">AI can handle this faster and more intelligently than manual methods. When your CRM system includes a built-in AI content assistant, it can craft follow-ups that feel personal and relevant, using the data already stored in your CRM.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Whether you\u2019re sending an entire campaign or just a single message \u2014 like responding to a frustrated customer \u2014 AI analyzes customer behavior, preferences, and engagement trends to generate copy that resonates.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The result? Your messages are timely, personalized, and consistent across every touchpoint.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Task 3: Insights into Customer Behavior<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Many things in your business, including lead scoring and follow-up, can\u2019t happen without first having an in-depth understanding of your customer base.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">As we explored earlier, this insight tells you which leads are hot and helps craft messages that will resonate and convert. But understanding your customers should go beyond identifying who\u2019s ready to buy \u2014 it should guide every decision you make.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">After all, your customers are the heartbeat of your business \u2014 the \u201cwhy\u201d behind your marketing, sales, and service strategies. When you truly know your customers, you can pivot quickly, adjust campaigns based on real data, and deliver experiences that feel personal.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">With an AI-powered CRM system, these insights come naturally. AI continuously analyzes your customers\u2019 behaviors (i.e. purchase patterns, engagement trends, and timing between interactions) and surfaces meaningful insights in real time.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">This helps you see what\u2019s working, spot opportunities to upsell or re-engage, and predict what customers might need next before they ever tell you.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ready To Let AI Lighten Your Load?<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">If you\u2019re doing these tasks manually or not at all, now\u2019s the perfect time to let AI share the workload.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Start by exploring your current CRM to uncover any built-in AI tools you may not be using \u2014 or, if you\u2019re in the market for one, look for a platform that combines CRM and AI automation in one place.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About the Author<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Written by Patricia Rollins, Executive Director of Marketing at Thryv, a global AI-powered marketing platform for small and medium-sized businesses. Inspired by her roots as the daughter of small business owners, Patricia\u2019s career has focused on equipping entrepreneurs with the technology and tools they need to thrive.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">A career-marketer and growth architect, she led the worldwide performance marketing team that launched IBM Watson and spearheaded digital marketing campaigns and events at Oracle CX Cloud. Patricia also accelerated the adoption of emerging technologies at SmartSheet, Typeform and Wellsaid, an AI text-to-speech provider. Known for blending creativity with data-driven strategy, she builds momentum for technologies that expand what\u2019s possible. Patricia holds a B.A. in Marketing from Pace University and a master\u2019s in public relations from Iona University.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re doing these tasks manually or not at all, now\u2019s the perfect time to let AI share the workload.<\/p>\n","protected":false},"author":7,"featured_media":10857,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[9],"topics":[2],"class_list":["post-10856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-smb","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Work Smarter with AI: 3 Things Your CRM System Should Automate | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/work-smarter-with-ai-3-things-your-crm-system-should-automate\/10856\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Work Smarter with AI: 3 Things Your CRM System Should Automate\" \/>\n<meta property=\"og:description\" content=\"If you\u2019re doing these tasks manually or not at all, now\u2019s the perfect time to let AI share the workload.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/work-smarter-with-ai-3-things-your-crm-system-should-automate\/10856\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-05T06:33:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/03\/Work-Smarter-with-AI.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/work-smarter-with-ai-3-things-your-crm-system-should-automate\\\/10856\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/work-smarter-with-ai-3-things-your-crm-system-should-automate\\\/10856\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"Work Smarter with AI: 3 Things Your CRM System Should Automate\",\"datePublished\":\"2026-03-05T06:33:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/work-smarter-with-ai-3-things-your-crm-system-should-automate\\\/10856\\\/\"},\"wordCount\":793,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/work-smarter-with-ai-3-things-your-crm-system-should-automate\\\/10856\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/03\\\/Work-Smarter-with-AI.jpg\",\"keywords\":[\"SMB\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/work-smarter-with-ai-3-things-your-crm-system-should-automate\\\/10856\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/work-smarter-with-ai-3-things-your-crm-system-should-automate\\\/10856\\\/\",\"name\":\"Work Smarter with AI: 3 Things Your CRM System Should Automate | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/work-smarter-with-ai-3-things-your-crm-system-should-automate\\\/10856\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/work-smarter-with-ai-3-things-your-crm-system-should-automate\\\/10856\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/03\\\/Work-Smarter-with-AI.jpg\",\"datePublished\":\"2026-03-05T06:33:18+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/work-smarter-with-ai-3-things-your-crm-system-should-automate\\\/10856\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/work-smarter-with-ai-3-things-your-crm-system-should-automate\\\/10856\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/work-smarter-with-ai-3-things-your-crm-system-should-automate\\\/10856\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/03\\\/Work-Smarter-with-AI.jpg\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/03\\\/Work-Smarter-with-AI.jpg\",\"width\":1600,\"height\":900},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/work-smarter-with-ai-3-things-your-crm-system-should-automate\\\/10856\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Work Smarter with AI: 3 Things Your CRM System Should Automate\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\",\"name\":\"Advertising Week\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"caption\":\"Advertising Week\"},\"sameAs\":[\"https:\\\/\\\/advertisingweek.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Work Smarter with AI: 3 Things Your CRM System Should Automate | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/work-smarter-with-ai-3-things-your-crm-system-should-automate\/10856\/","og_locale":"en_US","og_type":"article","og_title":"Work Smarter with AI: 3 Things Your CRM System Should Automate","og_description":"If you\u2019re doing these tasks manually or not at all, now\u2019s the perfect time to let AI share the workload.","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/work-smarter-with-ai-3-things-your-crm-system-should-automate\/10856\/","og_site_name":"AW360","article_published_time":"2026-03-05T06:33:18+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/03\/Work-Smarter-with-AI.jpg","type":"image\/jpeg"}],"author":"Advertising Week","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Advertising Week","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/work-smarter-with-ai-3-things-your-crm-system-should-automate\/10856\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/work-smarter-with-ai-3-things-your-crm-system-should-automate\/10856\/"},"author":{"name":"Advertising Week","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69"},"headline":"Work Smarter with AI: 3 Things Your CRM System Should Automate","datePublished":"2026-03-05T06:33:18+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/work-smarter-with-ai-3-things-your-crm-system-should-automate\/10856\/"},"wordCount":793,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/work-smarter-with-ai-3-things-your-crm-system-should-automate\/10856\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/03\/Work-Smarter-with-AI.jpg","keywords":["SMB"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/work-smarter-with-ai-3-things-your-crm-system-should-automate\/10856\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/work-smarter-with-ai-3-things-your-crm-system-should-automate\/10856\/","name":"Work Smarter with AI: 3 Things Your CRM System Should Automate | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/work-smarter-with-ai-3-things-your-crm-system-should-automate\/10856\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/work-smarter-with-ai-3-things-your-crm-system-should-automate\/10856\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/03\/Work-Smarter-with-AI.jpg","datePublished":"2026-03-05T06:33:18+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/work-smarter-with-ai-3-things-your-crm-system-should-automate\/10856\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/work-smarter-with-ai-3-things-your-crm-system-should-automate\/10856\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/work-smarter-with-ai-3-things-your-crm-system-should-automate\/10856\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/03\/Work-Smarter-with-AI.jpg","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/03\/Work-Smarter-with-AI.jpg","width":1600,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/work-smarter-with-ai-3-things-your-crm-system-should-automate\/10856\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"Work Smarter with AI: 3 Things Your CRM System Should Automate"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69","name":"Advertising Week","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","caption":"Advertising Week"},"sameAs":["https:\/\/advertisingweek.com"]}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/10856","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=10856"}],"version-history":[{"count":2,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/10856\/revisions"}],"predecessor-version":[{"id":17408,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/10856\/revisions\/17408"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/10857"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=10856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=10856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=10856"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=10856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}