{"id":11032,"date":"2026-03-30T17:32:48","date_gmt":"2026-03-30T21:32:48","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2026\/03\/30\/ai-identity-and-outcomes-cutting-through-the-noise\/"},"modified":"2026-03-30T14:35:38","modified_gmt":"2026-03-30T18:35:38","slug":"ai-identity-and-outcomes-cutting-through-the-noise","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/ai-identity-and-outcomes-cutting-through-the-noise\/11032\/","title":{"rendered":"AI, Identity, and Outcomes: Cutting Through the Noise"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Sarah Robertson, Chief Product Officer at Experian UK, joins us to unpack what\u2019s really changing in AI-driven marketing\u2014and what\u2019s just hype. She explains why data quality, identity, and governance are foundational to making AI actually work, and why outcomes\u2014not tools\u2014should guide every decision. We also get into the growing role of real-time intelligence, the importance of keeping a human touch, and how marketers can build practical frameworks to turn AI into measurable impact.<\/p>\n\n\n\n\n\n\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n<iframe style=\"width: 100%; height: 200px; border: 0 none;\" src=\"https:\/\/art19.com\/shows\/b51bbc8f-e283-4893-b6df-e6a191d4a0fe\/episodes\/153b1238-8c03-47a4-b3f8-541f4d1af25a\/embed\" scrolling=\"no\" sandbox=\"allow-scripts allow-popups allow-popups-to-escape-sandbox\"><\/iframe>\n\n\n\n\n\n\n\n\n\n\n\r\n\n<div class=\"wp-block-group aw-mig-inline-images is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-c88056ad wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group aw-mig-inline-images is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-c88056ad wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/aw360-live\/id1843969378\"><img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2020\/12\/100apple.png\" alt=\"apple podcasts\" class=\"wp-image-7392\" style=\"object-fit:cover;width:32px;height:32px\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/open.spotify.com\/show\/1kt7xYMnLpLcaVT3d98IX5\"><img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2020\/12\/100spotify.png\" alt=\"spotify podcasts\" class=\"wp-image-7393\" style=\"object-fit:cover;width:32px;height:32px\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator\"\/>","protected":false},"excerpt":{"rendered":"<p>Sarah Robertson, Chief Product Officer at Experian UK, joins us to unpack what\u2019s really changing in AI-driven marketing\u2014and what\u2019s just hype.<\/p>\n","protected":false},"author":7,"featured_media":11033,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"topics":[36,23],"class_list":["post-11032","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","topics-aw360-live","topics-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>AI, Identity, and Outcomes: Cutting Through the Noise | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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