{"id":11042,"date":"2026-04-01T01:36:29","date_gmt":"2026-04-01T05:36:29","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2026\/04\/01\/from-collaboration-tool-to-agentic-os-how-slack-is-rewiring-work-in-the-ai-era\/"},"modified":"2026-07-13T12:20:12","modified_gmt":"2026-07-13T12:20:12","slug":"from-collaboration-tool-to-agentic-os-how-slack-is-rewiring-work-in-the-ai-era","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/from-collaboration-tool-to-agentic-os-how-slack-is-rewiring-work-in-the-ai-era\/11042\/","title":{"rendered":"From Collaboration Tool to Agentic OS: How Slack Is Rewiring Work in the AI Era"},"content":{"rendered":"<p><\/p>\n\n\n<p class=\"wp-block-paragraph\">Ryan Gavin, CMO of Slack at Salesforce, unpacks the shift from Slack as a collaboration platform to something far more ambitious: a conversational operating system where humans, data, and AI agents work side by side.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From Slackbot acting as a personalized AI partner to the rise of \u201corchestrators of work\u201d over traditional specialists, Gavin explains how leading companies are already moving at \u201clight speed\u201d\u2014and why employee productivity is becoming the single biggest driver of growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The takeaway: AI isn\u2019t just changing marketing workflows\u2014it\u2019s redefining how work itself gets done.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<iframe loading=\"lazy\" style=\"border: none; min-width: min(100%, 430px); height: 150px;\" title=\"From Collaboration Tool to Agentic OS: How Slack Is Rewiring Work in the AI Era\" src=\"https:\/\/www.podbean.com\/player-v2\/?i=6pyin-1a888f9-pb&amp;from=pb6admin&amp;pbad=0&amp;share=1&amp;download=1&amp;rtl=0&amp;fonts=Arial&amp;skin=1b1b1b&amp;font-color=auto&amp;logo_link=episode_page&amp;btn-skin=fb0584\" width=\"100%\" height=\"150\" scrolling=\"no\" 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https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-1024x1024.png 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-150x150.png 150w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-768x768.png 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-1536x1536.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Ryan Gavin, CMO of Slack at Salesforce, unpacks the shift from Slack as a collaboration platform to something far more ambitious: a conversational operating system where humans, data, and AI agents work side by side.<\/p>\n","protected":false},"author":7,"featured_media":11043,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"topics":[35,23],"class_list":["post-11042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","topics-ai-machine-made-marketing","topics-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>From Collaboration Tool to Agentic OS: How Slack Is Rewiring Work in the AI Era | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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