{"id":11045,"date":"2026-04-01T14:44:32","date_gmt":"2026-04-01T18:44:32","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2026\/04\/01\/why-independence-is-winning-again-with-joints-richard-exon\/"},"modified":"2026-04-01T14:44:32","modified_gmt":"2026-04-01T18:44:32","slug":"why-independence-is-winning-again-with-joints-richard-exon","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/why-independence-is-winning-again-with-joints-richard-exon\/11045\/","title":{"rendered":"Why Independence Is Winning Again, with Joint\u2019s Richard Exon"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">On this episode, we sit down with Richard Exon, Co-Founder at Joint, to talk about why independent agencies are having a moment. We cover what independence actually unlocks\u2014from faster decision-making to tighter collaboration\u2014how talent and clients are rethinking what they want from agency partners, and why new tech is making it easier than ever to compete without the traditional scale of a network.<\/p>\n\n\n\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n<iframe style=\"width: 100%; height: 200px; border: 0 none;\" src=\"https:\/\/art19.com\/shows\/b51bbc8f-e283-4893-b6df-e6a191d4a0fe\/episodes\/b4d5f61c-1e7a-4476-82b7-7504fe788110\/embed\" scrolling=\"no\" sandbox=\"allow-scripts allow-popups allow-popups-to-escape-sandbox\"><\/iframe>\n\n\n\n\n\n\n\n\n\n\n\n\n\n<div class=\"wp-block-group aw-mig-inline-images is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-c88056ad wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group aw-mig-inline-images is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-c88056ad 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down with Richard Exon, Co-Founder at Joint, to talk about why independent agencies are having a moment.<\/p>\n","protected":false},"author":7,"featured_media":11046,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"topics":[36,23],"class_list":["post-11045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","topics-aw360-live","topics-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why Independence Is Winning Again, with Joint\u2019s Richard Exon | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/why-independence-is-winning-again-with-joints-richard-exon\/11045\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Independence Is Winning Again, with Joint\u2019s Richard Exon\" \/>\n<meta property=\"og:description\" content=\"On this episode, we sit down with Richard Exon, Co-Founder at Joint, to talk about why independent agencies are having a moment.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/why-independence-is-winning-again-with-joints-richard-exon\/11045\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-01T18:44:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/awnewyork-2026\/wp-content\/uploads\/sites\/3\/2026\/04\/RichardExon_Joint.jpg\" \/>\n\t<meta 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