{"id":11067,"date":"2025-10-09T15:09:51","date_gmt":"2025-10-09T19:09:51","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/09\/ais-next-act-relevance-trust-and-the-new-rules-of-ecommerce\/"},"modified":"2026-05-07T18:52:25","modified_gmt":"2026-05-07T22:52:25","slug":"ais-next-act-relevance-trust-and-the-new-rules-of-ecommerce","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/ais-next-act-relevance-trust-and-the-new-rules-of-ecommerce\/11067\/","title":{"rendered":"AI\u2019s Next Act: Relevance, Trust, and the New Rules of Ecommerce"},"content":{"rendered":"\n

Artificial intelligence isn\u2019t just accelerating ecommerce, it\u2019s rewriting the rules of how decisions get made. From agent-driven interactions to predictive personalization, brands are operating in a world where milliseconds matter, and trust is table stakes.<\/p>\n\n\n\n\n\n\n\n

In this fireside conversation, Claire Southey, Rokt\u2019s Chief AI Officer, sits down with Libby Rodney, Chief Strategy Officer at The Harris Poll, to unpack what AI means for the future of online commerce – from infrastructure and innovation to privacy, preference, and the path to purchase.<\/p>\n","protected":false},"excerpt":{"rendered":"

Artificial intelligence isn\u2019t just accelerating ecommerce, it\u2019s rewriting the rules of how decisions get made.<\/p>\n","protected":false},"author":7,"featured_media":11068,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[17,40],"topics":[2],"class_list":["post-11067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ai","tag-awnewyork-2025-sessions","topics-editorial"],"acf":[],"yoast_head":"\nAI\u2019s Next Act: Relevance, Trust, and the New Rules of Ecommerce | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/ais-next-act-relevance-trust-and-the-new-rules-of-ecommerce\/11067\/\" \/>\n<meta property=\"og:locale\" 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