{"id":11070,"date":"2025-10-09T16:23:32","date_gmt":"2025-10-09T20:23:32","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/09\/why-brands-are-turning-to-strava-to-engage-with-active-consumers\/"},"modified":"2026-05-07T18:49:30","modified_gmt":"2026-05-07T22:49:30","slug":"why-brands-are-turning-to-strava-to-engage-with-active-consumers","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/why-brands-are-turning-to-strava-to-engage-with-active-consumers\/11070\/","title":{"rendered":"Why Brands Are Turning to Strava to Engage With Active Consumers"},"content":{"rendered":"\n

Modern consumers are tired of traditional advertising \u2014 and brands are looking for more organic ways to reach them. This session brings perspectives from marketers who have used Strava to turn everyday movement on the platform into authentic connections, engaging their target audience and driving real results.<\/p>\n","protected":false},"excerpt":{"rendered":"

Modern consumers are tired of traditional advertising \u2014 and brands are looking for more organic ways to reach them.<\/p>\n","protected":false},"author":7,"featured_media":11071,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,3],"topics":[2],"class_list":["post-11070","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"\nWhy Brands Are Turning to Strava to Engage With Active Consumers | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/why-brands-are-turning-to-strava-to-engage-with-active-consumers\/11070\/\" \/>\n<meta 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