{"id":11083,"date":"2025-10-09T16:48:49","date_gmt":"2025-10-09T20:48:49","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/09\/yes-and-to-challenge-improvisational-agility-for-changemakers\/"},"modified":"2026-05-07T18:48:23","modified_gmt":"2026-05-07T22:48:23","slug":"yes-and-to-challenge-improvisational-agility-for-changemakers","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/yes-and-to-challenge-improvisational-agility-for-changemakers\/11083\/","title":{"rendered":"Yes, And to Challenge: Improvisational Agility for Changemakers"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In a world where marketers must respond to impossible deadlines, shifting trends, and constant disruption, challenge is the new normal, and improvisers are experts at thriving in the unknown. In this interactive keynote from Second City Works, we\u2019ll explore how the foundational skills of improvisation can empower creative professionals to meet challenge not with resistance, but with readiness.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a world where marketers must respond to impossible deadlines, shifting trends, and constant disruption, challenge is the new normal, and improvisers are experts at thriving in the unknown.<\/p>\n","protected":false},"author":21,"featured_media":11084,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,3],"topics":[2],"class_list":["post-11083","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Yes, And to Challenge: Improvisational Agility for Changemakers | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/yes-and-to-challenge-improvisational-agility-for-changemakers\/11083\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yes, And to Challenge: Improvisational Agility for Changemakers\" \/>\n<meta property=\"og:description\" content=\"In a world where marketers must respond to impossible deadlines, shifting trends, and constant disruption, challenge is the new normal, and improvisers are experts at thriving in the unknown.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/yes-and-to-challenge-improvisational-agility-for-changemakers\/11083\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-09T20:48:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-07T22:48:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Screenshot-2026-04-05-at-1.51.02-PM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1448\" \/>\n\t<meta property=\"og:image:height\" content=\"796\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Becky Johnson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Becky Johnson\" \/>\n<script type=\"application\/ld+json\" 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