{"id":11085,"date":"2025-10-09T16:48:55","date_gmt":"2025-10-09T20:48:55","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/09\/the-price-of-trust-how-challenger-brands-redefine-loyalty\/"},"modified":"2026-05-07T18:48:12","modified_gmt":"2026-05-07T22:48:12","slug":"the-price-of-trust-how-challenger-brands-redefine-loyalty","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/the-price-of-trust-how-challenger-brands-redefine-loyalty\/11085\/","title":{"rendered":"The Price of Trust: How Challenger Brands Redefine Loyalty"},"content":{"rendered":"\n

When it comes to money, trust is everything. Many consumers still turn to banks and credit unions over Big Tech, but challenger brands are reshaping what loyalty looks like. In this conversation we will explore how creativity, rapid experimentation, and agile thinking can help brands find new opportunities, empower customers, and stay relevant in a crowded market.<\/p>\n","protected":false},"excerpt":{"rendered":"

When it comes to money, trust is everything. Many consumers still turn to banks and credit unions over Big Tech, but challenger brands are reshaping what loyalty looks like. <\/p>\n","protected":false},"author":7,"featured_media":11086,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,3],"topics":[2],"class_list":["post-11085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"\nThe Price of Trust: How Challenger Brands Redefine Loyalty | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-price-of-trust-how-challenger-brands-redefine-loyalty\/11085\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Price of Trust: How Challenger Brands Redefine Loyalty\" \/>\n<meta property=\"og:description\" content=\"When it comes to money, trust is everything. Many consumers still turn to banks and credit unions over Big Tech, but challenger brands are reshaping what loyalty looks like.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/the-price-of-trust-how-challenger-brands-redefine-loyalty\/11085\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-09T20:48:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-07T22:48:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Screenshot-2026-04-05-at-1.53.47-PM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1364\" \/>\n\t<meta property=\"og:image:height\" content=\"762\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta 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