{"id":11093,"date":"2025-10-09T17:10:25","date_gmt":"2025-10-09T21:10:25","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/09\/techfinitive-the-future-of-b2b-marketing-in-the-age-of-ai\/"},"modified":"2026-05-07T18:46:54","modified_gmt":"2026-05-07T22:46:54","slug":"techfinitive-the-future-of-b2b-marketing-in-the-age-of-ai","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/techfinitive-the-future-of-b2b-marketing-in-the-age-of-ai\/11093\/","title":{"rendered":"TechFinitive: The Future of B2B Marketing in the Age of AI"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In a market overwhelmed by machine-generated content, how can B2B brands create content that feels genuinely innovative, human, and worthy of a buyer\u2019s attention? This TechFinitive panel will bring together industry leaders from the B2B landscape to explore how AI is transforming vendor marketing and where the human element remains essential.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a market overwhelmed by machine-generated content, how can B2B brands create content that feels genuinely innovative, human, and worthy of a buyer\u2019s attention? <\/p>\n","protected":false},"author":7,"featured_media":11094,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[17,40],"topics":[2],"class_list":["post-11093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ai","tag-awnewyork-2025-sessions","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - 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