{"id":11097,"date":"2025-10-09T17:18:08","date_gmt":"2025-10-09T21:18:08","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/09\/buckle-up-the-evolving-cmo-driving-b2b-growth-with-a-commercialization-mindset\/"},"modified":"2026-05-07T18:46:26","modified_gmt":"2026-05-07T22:46:26","slug":"buckle-up-the-evolving-cmo-driving-b2b-growth-with-a-commercialization-mindset","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/buckle-up-the-evolving-cmo-driving-b2b-growth-with-a-commercialization-mindset\/11097\/","title":{"rendered":"Buckle Up: The Evolving CMO\u2014Driving B2B Growth with a Commercialization Mindset"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The C-suite is transforming, and nowhere is the change more evident than in the evolving role of the Chief Marketing Officer. Today\u2019s CMOs are expected to do more than build brands\u2014they must act with rigor and a commercialization mindset, translating creative vision into measurable business outcomes and driving B2B sales enablement. In this forward-looking session, Deloitte Digital\u2019s US CMO Mark Singer will discuss how CMOs are stepping up as growth architects, blending financial acumen with marketing expertise.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The C-suite is transforming, and nowhere is the change more evident than in the evolving role of the Chief Marketing Officer.<\/p>\n","protected":false},"author":21,"featured_media":11098,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,3],"topics":[2],"class_list":["post-11097","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - 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