{"id":11103,"date":"2025-10-09T17:27:20","date_gmt":"2025-10-09T21:27:20","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/09\/b2bs-new-power-play-lead-gen-rewired\/"},"modified":"2026-05-07T18:45:33","modified_gmt":"2026-05-07T22:45:33","slug":"b2bs-new-power-play-lead-gen-rewired","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/b2bs-new-power-play-lead-gen-rewired\/11103\/","title":{"rendered":"B2B\u2019s New Power Play: Lead Gen Rewired"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Forget stale funnels and generic outreach \u2014 B2B marketing is undergoing a seismic shift. In this high-impact session, we explore how AI, ABM, and automation are transforming lead generation from scattergun to precision play. Hear from tech innovators, leading agencies, and global brands rethinking performance, personalisation and pipeline \u2013 and get ahead of the trends shaping 2026. Whether you\u2019re chasing quality leads, faster conversion or smarter targeting, this is your playbook for B2B growth.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Forget stale funnels and generic outreach \u2014 B2B marketing is undergoing a seismic shift.<\/p>\n","protected":false},"author":7,"featured_media":11104,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,3],"topics":[2],"class_list":["post-11103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>B2B\u2019s New Power Play: Lead Gen Rewired | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/b2bs-new-power-play-lead-gen-rewired\/11103\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B\u2019s New Power Play: Lead Gen Rewired\" \/>\n<meta property=\"og:description\" content=\"Forget stale funnels and generic outreach \u2014 B2B marketing is undergoing a seismic shift.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/b2bs-new-power-play-lead-gen-rewired\/11103\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-09T21:27:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-07T22:45:33+00:00\" \/>\n<meta property=\"og:image\" 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