{"id":11116,"date":"2025-10-08T17:49:06","date_gmt":"2025-10-08T21:49:06","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/08\/take-control-steer-automation-to-performance-outcomes\/"},"modified":"2026-05-07T19:07:06","modified_gmt":"2026-05-07T23:07:06","slug":"take-control-steer-automation-to-performance-outcomes","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/take-control-steer-automation-to-performance-outcomes\/11116\/","title":{"rendered":"Take Control: Steer Automation to Performance Outcomes"},"content":{"rendered":"\n

Right now, marketing is in the midst of a seismic shift driven by AI. Executives overwhelmingly see automation as the key to future growth, and most marketers believe it will make them better at their jobs.<\/p>\n\n\n\n\n\n\n\n

But there\u2019s a gap: while belief in AI\u2019s potential is nearly universal, the blueprint for turning it into real performance is still being defined. The pressure to deliver ROI is rising, yet questions of best practices and implementation remain open.<\/p>\n","protected":false},"excerpt":{"rendered":"

Right now, marketing is in the midst of a seismic shift driven by AI. Executives overwhelmingly see automation as the key to future growth, and most marketers believe it will make them better at their jobs.<\/p>\n","protected":false},"author":21,"featured_media":11117,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,3],"topics":[2],"class_list":["post-11116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"\nTake Control: Steer Automation to Performance Outcomes | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/take-control-steer-automation-to-performance-outcomes\/11116\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Take Control: Steer Automation to Performance Outcomes\" \/>\n<meta property=\"og:description\" content=\"Right now, marketing is in the midst of a seismic shift driven by AI. Executives overwhelmingly see automation as the key to future growth, and most marketers believe it will make them better at their jobs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/take-control-steer-automation-to-performance-outcomes\/11116\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-08T21:49:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-07T23:07:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Screenshot-2026-04-05-at-2.51.35-PM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1360\" \/>\n\t<meta property=\"og:image:height\" content=\"756\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Becky Johnson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Becky Johnson\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/take-control-steer-automation-to-performance-outcomes\\\/11116\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/take-control-steer-automation-to-performance-outcomes\\\/11116\\\/\"},\"author\":{\"name\":\"Becky Johnson\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/9fa5c678f43836b2c6a5a08afc888eb4\"},\"headline\":\"Take Control: Steer Automation to Performance 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