{"id":11133,"date":"2025-10-08T18:18:42","date_gmt":"2025-10-08T22:18:42","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/08\/the-great-measurement-debate-what-youve-been-told-and-whats-true\/"},"modified":"2026-05-07T19:05:06","modified_gmt":"2026-05-07T23:05:06","slug":"the-great-measurement-debate-what-youve-been-told-and-whats-true","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/the-great-measurement-debate-what-youve-been-told-and-whats-true\/11133\/","title":{"rendered":"The Great Measurement Debate: What You\u2019ve Been Told (and What\u2019s True)"},"content":{"rendered":"\n

The industry has long sold the story that some things just can\u2019t be measured \u2013 streaming exposures tied to offline purchases, attribution across walled gardens, or brand-building working hand-in-hand with performance. That story was never true \u2013 and today, it\u2019s time to prove it. We\u2019ll also dive into key challenges in measurement today, such as cross-screen measurement and attribution, particularly in key moments of viewership and attention \u2013 like live sports and dynamics that are \u201cchanging the game.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

The industry has long sold the story that some things just can\u2019t be measured \u2013 streaming exposures tied to offline purchases, attribution across walled gardens, or brand-building working hand-in-hand with performance.<\/p>\n","protected":false},"author":7,"featured_media":11134,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,5],"topics":[2],"class_list":["post-11133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-data","topics-editorial"],"acf":[],"yoast_head":"\nThe Great Measurement Debate: What You\u2019ve Been Told (and What\u2019s True) | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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