{"id":11154,"date":"2025-10-08T18:54:36","date_gmt":"2025-10-08T22:54:36","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/08\/rewriting-the-rules-creators-disrupting-the-marketing-performance-playbook\/"},"modified":"2026-05-07T19:02:25","modified_gmt":"2026-05-07T23:02:25","slug":"rewriting-the-rules-creators-disrupting-the-marketing-performance-playbook","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/rewriting-the-rules-creators-disrupting-the-marketing-performance-playbook\/11154\/","title":{"rendered":"Rewriting the rules: creators disrupting the marketing performance playbook"},"content":{"rendered":"\n

By bringing fresh creativity and telling brand stories in ways brands can\u2019t on their own, creators have transitioned from product reviewers to true marketing consultants. Helping brands stay relevant, generate buzz and tap into culture isn\u2019t just a one-off campaign engagement, but a long-term relationship built on trust and goal alignment. In this session, we\u2019ll discuss ways to optimize performance with brand and creator partnerships.<\/p>\n","protected":false},"excerpt":{"rendered":"

By bringing fresh creativity and telling brand stories in ways brands can\u2019t on their own, creators have transitioned from product reviewers to true marketing consultants.<\/p>\n","protected":false},"author":7,"featured_media":11155,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,3],"topics":[2],"class_list":["post-11154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"\nRewriting the rules: creators disrupting the marketing performance playbook | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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