{"id":11159,"date":"2026-04-06T01:56:38","date_gmt":"2026-04-06T05:56:38","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2026\/04\/06\/beyond-the-buzz-why-the-future-of-brand-loyalty-is-a-place-called-home\/"},"modified":"2026-04-05T19:02:13","modified_gmt":"2026-04-05T23:02:13","slug":"beyond-the-buzz-why-the-future-of-brand-loyalty-is-a-place-called-home","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/beyond-the-buzz-why-the-future-of-brand-loyalty-is-a-place-called-home\/11159\/","title":{"rendered":"Beyond the Buzz: Why the Future of Brand Loyalty Is a Place Called Home"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Harry Wright, Strategy Director, Imagination<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">You walk into a space, and instantly it feels familiar, like it was designed just for you. The music hits the right note, the lights feel welcoming, and every corner invites discovery. It\u2019s not a one-off stunt or a short-lived experience. It\u2019s a place you want to return to, again and again.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s the shift we\u2019re seeing in experiential marketing. Audiences aren\u2019t just chasing novelty; they\u2019re chasing genuine connection. Research from <a href=\"https:\/\/www.americanexpress.com\/en-us\/newsroom\/articles\/shop-small\/brits-reveal-2025-spending-priorities-in-new-amex-research.html#:~:text=Experience%20Seekers:%20Brits%20are%20looking,Savvy%20spending%20consumers\">American Express<\/a> in 2025 found that 59% of British consumers planned to maintain or increase their spend on experiences, with 38% prioritising those experiences over buying more \u201cstuff.\u201d Success comes to the brands that do more than spark attention. They\u2019re the ones building permanent homes; destinations where audiences can immerse, explore, and belong. Real opportunity lies in creating spaces that leave a lasting imprint on both the heart and the mind.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The rise of the brand home<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">So, what exactly is a brand home? It\u2019s the physical manifestation of a brand\u2019s soul. An immersive, permanent destination audiences can experience as many times as they like. We\u2019re seeing these crop up everywhere, from high-concept retail to full-blown cultural hubs that blend storytelling, hospitality, and entertainment.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Take the Starbucks Reserve Roasteries in cities like Shanghai and Milan. They\u2019ve effectively turned the morning caffeine fix into &#8220;coffee theatre,\u201d complete with tasting bars and viewing areas for the roasting process. Then there\u2019s Netflix House, which launched in Philadelphia in late 2025. It\u2019s a year-round space where fans don\u2019t just watch their favourite shows; they taste, play, and shop them in real life. Similarly, Secret Cinema has recently revealed its intentions to build a permanent brand home in London this week. Even the beauty world is getting in on the act, with P.Louise opening a permanent store in Manchester this year that feels less like a shop and more like a social club, featuring dance floors and juice bars.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">These aren&#8217;t just shops with better wallpaper but environments where a brand\u2019s world can unfold at its own pace.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>From visits to belonging: The &lsquo;stay-over&rsquo; effect<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">The real power of a permanent space lies in what I call the &#8220;stay-over effect.&#8221; A pop-up is a visit; a brand home is an invitation to inhabit the brand\u2019s values. When you have a fixed location, you move from transactional engagement to emotional resonance.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Look at the World of Volvo in Gothenburg. Instead of a traditional automotive showroom designed to shift units, it\u2019s a purpose-built cultural destination. It uses exhibitions and public programming to turn a car manufacturer into a facilitator of community and storytelling.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">At Imagination, we\u2019ve seen this transformation first-hand with the Guinness Open Gate Brewery in London. By creating a working brewery that doubles as a communal space, the brand isn&#8217;t just selling a pint, it\u2019s hosting a conversation. It provides the opportunity for fans to see the &#8220;how&#8221; behind the &#8220;what,\u201d fostering a level of trust and customer loyalty that a temporary bar simply couldn&#8217;t achieve.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to get it right<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Building a brand home is a bold move, and it comes with big opportunities. If you\u2019re thinking about making the leap from temporary to permanent, there are a few things you need to ensure.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Remember it\u2019s a destination, not a shop. The best spaces invite exploration, spark curiosity, and give people a reason to linger, not just a place to buy.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">There needs to be a clear bridge between audiences and their passions. Great brand homes can connect both effectively, whether that\u2019s learning a skill, discovering a community, or simply feeling inspired.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">One of the most important things to consider is how the space can evolve. A permanent home shouldn\u2019t mean your brand stays static. The most memorable spaces grow and change alongside the people who visit them, keeping every experience fresh.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The future of belonging<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Pop-ups will always have their place &#8211; they\u2019re the trailers for our biggest ideas, sparking curiosity and excitement. But the next evolution is clear: the brands shaping the future are the ones creating lasting communities; places where audiences feel they belong.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Experiential success will no longer be measured by weekend footfall alone. It will be measured by the connections and culture that flourish within a space. It\u2019s about moving from moments to meaning, inviting people in, letting them stay, and giving them a place to call home.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Experiential success will no longer be measured by weekend footfall alone. It will be measured by the connections and culture that flourish within a space.<\/p>\n","protected":false},"author":7,"featured_media":11160,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[3,32],"topics":[2],"class_list":["post-11159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-brands-marketers","tag-experiential","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Beyond the Buzz: Why the Future of Brand Loyalty Is a Place Called Home | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/beyond-the-buzz-why-the-future-of-brand-loyalty-is-a-place-called-home\/11159\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beyond the Buzz: Why the Future of Brand Loyalty Is a Place Called Home\" \/>\n<meta property=\"og:description\" content=\"Experiential success will no longer be measured by weekend footfall alone. It will be measured by the connections and culture that flourish within a space.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/beyond-the-buzz-why-the-future-of-brand-loyalty-is-a-place-called-home\/11159\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-06T05:56:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Beyond-the-buzz.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/beyond-the-buzz-why-the-future-of-brand-loyalty-is-a-place-called-home\\\/11159\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/beyond-the-buzz-why-the-future-of-brand-loyalty-is-a-place-called-home\\\/11159\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"Beyond the Buzz: Why the Future of Brand Loyalty Is a Place Called Home\",\"datePublished\":\"2026-04-06T05:56:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/beyond-the-buzz-why-the-future-of-brand-loyalty-is-a-place-called-home\\\/11159\\\/\"},\"wordCount\":767,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/beyond-the-buzz-why-the-future-of-brand-loyalty-is-a-place-called-home\\\/11159\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/04\\\/Beyond-the-buzz.jpg\",\"keywords\":[\"Brands + Marketers\",\"Experiential\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/beyond-the-buzz-why-the-future-of-brand-loyalty-is-a-place-called-home\\\/11159\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/beyond-the-buzz-why-the-future-of-brand-loyalty-is-a-place-called-home\\\/11159\\\/\",\"name\":\"Beyond the Buzz: Why the Future of Brand Loyalty Is a Place Called Home | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/beyond-the-buzz-why-the-future-of-brand-loyalty-is-a-place-called-home\\\/11159\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/beyond-the-buzz-why-the-future-of-brand-loyalty-is-a-place-called-home\\\/11159\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/04\\\/Beyond-the-buzz.jpg\",\"datePublished\":\"2026-04-06T05:56:38+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/beyond-the-buzz-why-the-future-of-brand-loyalty-is-a-place-called-home\\\/11159\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/beyond-the-buzz-why-the-future-of-brand-loyalty-is-a-place-called-home\\\/11159\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/beyond-the-buzz-why-the-future-of-brand-loyalty-is-a-place-called-home\\\/11159\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/04\\\/Beyond-the-buzz.jpg\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/04\\\/Beyond-the-buzz.jpg\",\"width\":1600,\"height\":900},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/beyond-the-buzz-why-the-future-of-brand-loyalty-is-a-place-called-home\\\/11159\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Beyond the Buzz: Why the Future of Brand Loyalty Is a Place Called Home\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\",\"name\":\"Advertising Week\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"caption\":\"Advertising Week\"},\"sameAs\":[\"https:\\\/\\\/advertisingweek.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Beyond the Buzz: Why the Future of Brand Loyalty Is a Place Called Home | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/beyond-the-buzz-why-the-future-of-brand-loyalty-is-a-place-called-home\/11159\/","og_locale":"en_US","og_type":"article","og_title":"Beyond the Buzz: Why the Future of Brand Loyalty Is a Place Called Home","og_description":"Experiential success will no longer be measured by weekend footfall alone. It will be measured by the connections and culture that flourish within a space.","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/beyond-the-buzz-why-the-future-of-brand-loyalty-is-a-place-called-home\/11159\/","og_site_name":"AW360","article_published_time":"2026-04-06T05:56:38+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Beyond-the-buzz.jpg","type":"image\/jpeg"}],"author":"Advertising Week","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Advertising Week","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/beyond-the-buzz-why-the-future-of-brand-loyalty-is-a-place-called-home\/11159\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/beyond-the-buzz-why-the-future-of-brand-loyalty-is-a-place-called-home\/11159\/"},"author":{"name":"Advertising Week","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69"},"headline":"Beyond the Buzz: Why the Future of Brand Loyalty Is a Place Called Home","datePublished":"2026-04-06T05:56:38+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/beyond-the-buzz-why-the-future-of-brand-loyalty-is-a-place-called-home\/11159\/"},"wordCount":767,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/beyond-the-buzz-why-the-future-of-brand-loyalty-is-a-place-called-home\/11159\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Beyond-the-buzz.jpg","keywords":["Brands + Marketers","Experiential"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/beyond-the-buzz-why-the-future-of-brand-loyalty-is-a-place-called-home\/11159\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/beyond-the-buzz-why-the-future-of-brand-loyalty-is-a-place-called-home\/11159\/","name":"Beyond the Buzz: Why the Future of Brand Loyalty Is a Place Called Home | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/beyond-the-buzz-why-the-future-of-brand-loyalty-is-a-place-called-home\/11159\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/beyond-the-buzz-why-the-future-of-brand-loyalty-is-a-place-called-home\/11159\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Beyond-the-buzz.jpg","datePublished":"2026-04-06T05:56:38+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/beyond-the-buzz-why-the-future-of-brand-loyalty-is-a-place-called-home\/11159\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/beyond-the-buzz-why-the-future-of-brand-loyalty-is-a-place-called-home\/11159\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/beyond-the-buzz-why-the-future-of-brand-loyalty-is-a-place-called-home\/11159\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Beyond-the-buzz.jpg","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Beyond-the-buzz.jpg","width":1600,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/beyond-the-buzz-why-the-future-of-brand-loyalty-is-a-place-called-home\/11159\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"Beyond the Buzz: Why the Future of Brand Loyalty Is a Place Called Home"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69","name":"Advertising Week","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","caption":"Advertising Week"},"sameAs":["https:\/\/advertisingweek.com"]}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/11159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=11159"}],"version-history":[{"count":2,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/11159\/revisions"}],"predecessor-version":[{"id":17510,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/11159\/revisions\/17510"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/11160"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=11159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=11159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=11159"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=11159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}