{"id":11165,"date":"2025-10-08T18:57:36","date_gmt":"2025-10-08T22:57:36","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/08\/game-on-the-future-of-fandom\/"},"modified":"2026-05-07T19:02:02","modified_gmt":"2026-05-07T23:02:02","slug":"game-on-the-future-of-fandom","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/game-on-the-future-of-fandom\/11165\/","title":{"rendered":"Game On: The Future of Fandom"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In this conversation, Adrian Sutherland and Jeremi Gorman will unpack how displaced fans, shifting loyalties, women\u2019s sports, and even the rise of athletes over celebrities are changing the playbook for marketers. They\u2019ll also explore how Fanatics is bridging the gap between brands and fans in a world where commercials are fewer, fandom is fluid, and opportunities to connect are more valuable than ever.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this conversation, Adrian Sutherland and Jeremi Gorman will unpack how displaced fans, shifting loyalties, women\u2019s sports, and even the rise of athletes over celebrities are changing the playbook for marketers.<\/p>\n","protected":false},"author":21,"featured_media":11166,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,8],"topics":[2],"class_list":["post-11165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-gaming-esports","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is 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