{"id":11189,"date":"2025-10-08T19:48:29","date_gmt":"2025-10-08T23:48:29","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/08\/how-agencies-can-thrive-in-the-age-of-generative-ai\/"},"modified":"2026-05-07T18:56:27","modified_gmt":"2026-05-07T22:56:27","slug":"how-agencies-can-thrive-in-the-age-of-generative-ai","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/how-agencies-can-thrive-in-the-age-of-generative-ai\/11189\/","title":{"rendered":"How agencies can thrive in the age of generative AI"},"content":{"rendered":"\n

Generative AI allows agencies and advertisers to amplify their creative vision like never before. In this session, industry experts will discuss how agencies can leverage generative AI in their daily workflows to maximize results, and how they can become leaders in the space while building toward the future.<\/p>\n","protected":false},"excerpt":{"rendered":"

Generative AI allows agencies and advertisers to amplify their creative vision like never before. In this session, industry experts will discuss how agencies can leverage generative AI in their daily workflows to maximize results, and how they can become leaders in the space while building toward the future.<\/p>\n","protected":false},"author":7,"featured_media":11190,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[17,40],"topics":[2],"class_list":["post-11189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ai","tag-awnewyork-2025-sessions","topics-editorial"],"acf":[],"yoast_head":"\nHow agencies can thrive in the age of generative AI | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/how-agencies-can-thrive-in-the-age-of-generative-ai\/11189\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How agencies can thrive in the age of generative AI\" \/>\n<meta property=\"og:description\" content=\"Generative AI allows agencies and advertisers to amplify their creative vision like never before. 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