{"id":11201,"date":"2025-10-08T20:10:50","date_gmt":"2025-10-09T00:10:50","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/08\/the-modern-marketers-playbook-how-leading-brands-unlock-business-transformation\/"},"modified":"2026-05-07T18:54:36","modified_gmt":"2026-05-07T22:54:36","slug":"the-modern-marketers-playbook-how-leading-brands-unlock-business-transformation","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/the-modern-marketers-playbook-how-leading-brands-unlock-business-transformation\/11201\/","title":{"rendered":"The Modern Marketer&#8217;s Playbook: How Leading Brands Unlock Business Transformation"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In today\u2019s world of economic uncertainty, fractured media, and high consumer expectations, CMOs aren\u2019t just brand guardians\u2014they\u2019re growth architects. This panel unites Jill Cress (H&#038;R Block), Nick Tran (C\u00eeroc, Lobos 1707), and Samantha Avivi (Bayer Consumer Health) to unpack the new rules of engagement. They\u2019ll share playbooks on moving beyond campaigns to drive transformation\u2014leveraging AI, data, and brand purpose to fuel growth and keep brands relevant and resilient.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today\u2019s world of economic uncertainty, fractured media, and high consumer expectations, CMOs aren\u2019t just brand guardians\u2014they\u2019re growth architects.<\/p>\n","protected":false},"author":7,"featured_media":11202,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,3],"topics":[2],"class_list":["post-11201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - 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