{"id":11203,"date":"2025-10-08T14:11:37","date_gmt":"2025-10-08T18:11:37","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/08\/cracking-the-attention-code-from-noise-to-noticed\/"},"modified":"2026-05-07T19:10:17","modified_gmt":"2026-05-07T23:10:17","slug":"cracking-the-attention-code-from-noise-to-noticed","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/cracking-the-attention-code-from-noise-to-noticed\/11203\/","title":{"rendered":"Cracking the Attention Code: From Noise to Noticed"},"content":{"rendered":"\n

Attention has become one of the most valuable currencies of the 21st century \u2014 but are we earning it or just shouting louder? In a world where 75% of digital inventory receives zero active attention, the challenge is more than just ensuring that people see or hear what we have to say; it lies in building meaningful memories that motivate.<\/p>\n\n\n\n\n\n\n\n

With only 30% of ads crossing the 2.5-second memory threshold, active attention is now 7x more valuable than passive. Yet, while algorithms optimize for efficiency, are we sacrificing long-term impact and brand growth?<\/p>\n\n\n\n\n\n\n\n

This session will explore how brands can attract rather than demand attention, balancing effectiveness with efficiency to ensure they\u2019re not just technically served, but truly seen.<\/p>\n","protected":false},"excerpt":{"rendered":"

Attention has become one of the most valuable currencies of the 21st century \u2014 but are we earning it or just shouting louder?<\/p>\n","protected":false},"author":21,"featured_media":11204,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,3],"topics":[2],"class_list":["post-11203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"\nCracking the Attention Code: From Noise to Noticed | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/cracking-the-attention-code-from-noise-to-noticed\/11203\/\" \/>\n<meta property=\"og:locale\" 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content=\"679\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Becky Johnson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Becky Johnson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/cracking-the-attention-code-from-noise-to-noticed\\\/11203\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/cracking-the-attention-code-from-noise-to-noticed\\\/11203\\\/\"},\"author\":{\"name\":\"Becky 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