{"id":11231,"date":"2026-04-06T22:37:37","date_gmt":"2026-04-07T02:37:37","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2026\/04\/06\/from-stem-to-sports-culture-how-mb-gambke-built-barstools-partnership-playbook\/"},"modified":"2026-04-07T13:39:29","modified_gmt":"2026-04-07T17:39:29","slug":"from-stem-to-sports-culture-how-mb-gambke-built-barstools-partnership-playbook","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/from-stem-to-sports-culture-how-mb-gambke-built-barstools-partnership-playbook\/11231\/","title":{"rendered":"From STEM to Sports Culture: How MB Gambke Built Barstool\u2019s Partnership Playbook"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">On this episode of <em>Future is Female<\/em>, MB Gambke, SVP of Partnerships and Marketing at Barstool Sports, shares her unconventional path from engineering student to one of the architects behind Barstool\u2019s explosive brand partnerships. From turning fan behavior into real-world products like Pink Whitney to building a marketing function from scratch, MB breaks down what it takes to create authentic, culture-driven partnerships at scale. She also opens up about mentorship, imposter syndrome, and why \u201calways show up\u201d might be the most important career advice of all.<\/p>\n\n\n\n\n\r\n\r\n\r\n\r\n<hr class=\"wp-block-separator\"\/>\r\n\r\n\r\n\r\n<h3 class=\"wp-block-heading\">Listen to all episodes on your favorite podcast platform:<\/h3>\r\n\n<div class=\"wp-block-group aw-mig-inline-images is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-c88056ad wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group aw-mig-inline-images is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-c88056ad wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/future-is-female\/id1721553180\"><img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2020\/12\/100apple.png\" alt=\"apple podcasts\" class=\"wp-image-7392\" style=\"object-fit:cover;width:32px;height:32px\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/open.spotify.com\/show\/1nXx0l0x3y2PJz2UiVzDot\"><img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2020\/12\/100spotify.png\" alt=\"spotify podcasts\" class=\"wp-image-7393\" style=\"object-fit:cover;width:32px;height:32px\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator\"\/>\r\n\r\n\n<iframe title=\"From STEM to Sports Culture: How MB Gambke Built Barstool&rsquo;s Partnership Playbook\" allowtransparency=\"true\" height=\"150\" width=\"100%\" style=\"border: none; min-width: min(100%, 430px);height:150px;\" scrolling=\"no\" data-name=\"pb-iframe-player\" src=\"https:\/\/www.podbean.com\/player-v2\/?i=ubcnj-1a919dd-pb&amp;from=pb6admin&amp;share=1&amp;download=1&amp;rtl=0&amp;fonts=Arial&amp;skin=654771&amp;font-color=auto&amp;logo_link=episode_page&amp;btn-skin=666666\" loading=\"lazy\"><\/iframe>\n\n\n\n\n\n\n\n\n\n\n\r\n\r\n<hr class=\"wp-block-separator\"\/>","protected":false},"excerpt":{"rendered":"<p>MB Gambke, SVP of Partnerships and Marketing at Barstool Sports, shares her unconventional path from engineering student to one of the architects behind Barstool\u2019s explosive brand partnerships.<\/p>\n","protected":false},"author":7,"featured_media":11232,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"topics":[39,23],"class_list":["post-11231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","topics-future-is-female","topics-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>From STEM to Sports Culture: How MB Gambke Built Barstool\u2019s Partnership Playbook | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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