{"id":11270,"date":"2025-10-08T15:10:03","date_gmt":"2025-10-08T19:10:03","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/08\/womens-sports-isnt-the-future-its-now\/"},"modified":"2026-05-07T19:09:21","modified_gmt":"2026-05-07T23:09:21","slug":"womens-sports-isnt-the-future-its-now","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/womens-sports-isnt-the-future-its-now\/11270\/","title":{"rendered":"Women\u2019s Sports Isn\u2019t the Future \u2014 It\u2019s NOW"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The rise of women\u2019s sports is undeniable. With fans demanding visibility and athletes becoming cultural icons, the playbook for brands has changed. This session from Snap, dentsu, and Ipsos, powered by research among 13500+ sports fans and experts, reveals how brands can seize the momentum, partner with athletes authentically, and ensure they\u2019re not left on the sidelines of the biggest cultural shift in sports. Walk away with a better understanding of how brands can be part of the movement and support the next era of fandom!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The rise of women\u2019s sports is undeniable.<\/p>\n","protected":false},"author":7,"featured_media":11271,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,13],"topics":[2],"class_list":["post-11270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-sports-entertainment","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Women\u2019s Sports Isn\u2019t the Future \u2014 It\u2019s NOW | AW360<\/title>\n<meta name=\"robots\" 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