{"id":11278,"date":"2025-10-08T15:32:16","date_gmt":"2025-10-08T19:32:16","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/08\/the-winning-strategy-how-prime-video-amazon-ads-are-transforming-live-sports\/"},"modified":"2026-05-07T19:07:51","modified_gmt":"2026-05-07T23:07:51","slug":"the-winning-strategy-how-prime-video-amazon-ads-are-transforming-live-sports","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/the-winning-strategy-how-prime-video-amazon-ads-are-transforming-live-sports\/11278\/","title":{"rendered":"The Winning Strategy: How Prime Video &#038; Amazon Ads Are Transforming Live Sports"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Join us for an exclusive conversation with Amazon Ads and Prime Video leadership as they discuss the intersection of premium content and democratized access to live sports advertising. Amy McDevitt moderates this discussion with Danielle Carney and Jared Stacy, exploring how Amazon&#8217;s dual strength in production and ad tech is reshaping the sports advertising landscape.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Join us for an exclusive conversation with Amazon Ads and Prime Video leadership as they discuss the intersection of premium content and democratized access to live sports advertising.<\/p>\n","protected":false},"author":7,"featured_media":11279,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,10],"topics":[2],"class_list":["post-11278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-streaming-ctv","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Winning Strategy: How Prime Video &amp; 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