{"id":11280,"date":"2025-10-08T18:04:37","date_gmt":"2025-10-08T22:04:37","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/08\/woj-on-the-future-of-college-sports\/"},"modified":"2026-05-07T19:06:06","modified_gmt":"2026-05-07T23:06:06","slug":"woj-on-the-future-of-college-sports","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/woj-on-the-future-of-college-sports\/11280\/","title":{"rendered":"Woj on the Future of College Sports"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">St. Bonaventure\u2019s GM Adrian Wojnarowski sits down with Pat O\u2019Toole, CMO of Unleashed Brands, to unpack the future of college sports in this era defined by NIL, athlete creators, and the ever-changing collegiate landscape. Together, they\u2019ll explore how athletes are navigating new opportunities to monetize their brands, how universities like St. Bonaventure are adapting to stay competitive, and what role marketers and college sports innovators play in shaping the next generation of fandom and business of college athletics.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>St. Bonaventure\u2019s GM Adrian Wojnarowski sits down with Pat O\u2019Toole, CMO of Unleashed Brands, to unpack the future of college sports in this era defined by NIL, athlete creators, and the ever-changing collegiate landscape.<\/p>\n","protected":false},"author":7,"featured_media":11281,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,13],"topics":[2],"class_list":["post-11280","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-sports-entertainment","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Woj on the Future of College Sports | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/woj-on-the-future-of-college-sports\/11280\/\" \/>\n<meta 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