{"id":11282,"date":"2025-10-08T18:59:12","date_gmt":"2025-10-08T22:59:12","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/08\/tiktoks-combined-intelligence-how-human-creativity-ai-drive-impact\/"},"modified":"2026-05-07T19:01:41","modified_gmt":"2026-05-07T23:01:41","slug":"tiktoks-combined-intelligence-how-human-creativity-ai-drive-impact","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/tiktoks-combined-intelligence-how-human-creativity-ai-drive-impact\/11282\/","title":{"rendered":"TikTok&#8217;s Combined Intelligence: How Human Creativity + AI Drive Impact"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">TikTok is shaping a new frontier in marketing\u2014one powered by compound intelligence, the synergy between human creativity and artificial intelligence. In this session, TikTok and NRG come together to unpack how this fusion redefines what\u2019s possible for brands on the world\u2019s most influential entertainment platform. Attendees will gain an exclusive look at consumer research conducted by NRG, revealing how audiences respond to AI-powered content on TikTok and why authenticity and creativity remain the core drivers of engagement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TikTok is shaping a new frontier in marketing\u2014one powered by compound intelligence, the synergy between human creativity and artificial intelligence.<\/p>\n","protected":false},"author":21,"featured_media":11283,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[17,40],"topics":[2],"class_list":["post-11282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ai","tag-awnewyork-2025-sessions","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO 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