{"id":11286,"date":"2025-10-08T18:59:41","date_gmt":"2025-10-08T22:59:41","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/08\/changing-the-tv-video-ad-game-three-levers-to-narrow-the-gap-with-big-tech\/"},"modified":"2026-05-07T19:01:14","modified_gmt":"2026-05-07T23:01:14","slug":"changing-the-tv-video-ad-game-three-levers-to-narrow-the-gap-with-big-tech","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/changing-the-tv-video-ad-game-three-levers-to-narrow-the-gap-with-big-tech\/11286\/","title":{"rendered":"Changing the TV &#038; Video Ad Game: Three Levers to Narrow the Gap with Big Tech"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The data is clear: TV ads drive ROAS. Yet recently, a portion of TV\u2019s legacy ad dollars have begun to divert to social &#038; search. To open ourselves to a greater share of media spend &#038; attract a new wave of advertisers, we must collaborate to unleash the best of media, data, &#038; technology. On this panel, top execs will discuss the levers we need to pull to narrow the gap with big tech as we build the future of TV &#038; premium video advertising: one that\u2019s simple, smart, &#038; accessible\u2026 and works for brands &#038; businesses of all sizes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The data is clear: TV ads drive ROAS.<\/p>\n","protected":false},"author":21,"featured_media":11287,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,8],"topics":[2],"class_list":["post-11286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-gaming-esports","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Changing the TV &amp; 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