{"id":11288,"date":"2025-10-08T19:00:32","date_gmt":"2025-10-08T23:00:32","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/08\/from-playbook-to-power-moves-data-that-delivers\/"},"modified":"2026-05-07T19:01:03","modified_gmt":"2026-05-07T23:01:03","slug":"from-playbook-to-power-moves-data-that-delivers","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/from-playbook-to-power-moves-data-that-delivers\/11288\/","title":{"rendered":"From Playbook to Power Moves: Data That Delivers"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Everyone\u2019s chasing the next big idea\u2014but the smartest brands know the real flex is in the data. Tools like Twilio Segment and LinkedIn\u2019s Conversions API are helping marketers turn messy signals into sharper targeting, stronger measurement, and campaigns that actually perform. This panel will explore how brands are using data-driven activation to gain an edge\u2014from boosting match rates to powering more relevant storytelling. Because today, it\u2019s not about who shouts the loudest\u2014it\u2019s about who listens the best.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Everyone\u2019s chasing the next big idea\u2014but the smartest brands know the real flex is in the data.<\/p>\n","protected":false},"author":7,"featured_media":11289,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,3],"topics":[2],"class_list":["post-11288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>From Playbook to Power Moves: Data That Delivers | AW360<\/title>\n<meta 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