{"id":11292,"date":"2025-10-08T18:26:14","date_gmt":"2025-10-08T22:26:14","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/08\/passion-to-performance-unlocking-the-power-of-sports-fandom-and-measurement\/"},"modified":"2026-05-07T19:03:59","modified_gmt":"2026-05-07T23:03:59","slug":"passion-to-performance-unlocking-the-power-of-sports-fandom-and-measurement","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/passion-to-performance-unlocking-the-power-of-sports-fandom-and-measurement\/11292\/","title":{"rendered":"Passion to Performance: Unlocking the Power of Sports, Fandom, and Measurement"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Sports are a key stronghold for engaged, appointment-based viewing \u2014and with that comes unmatched opportunities for brands. We\u2019ll unpack how advertisers are tapping into the emotional intensity of fandom, using advanced measurement tools to quantify impact across platforms for full-funnel outcomes. From real-time engagement metrics to breakthrough attribution strategies, discover how sports marketing is evolving to deliver both cultural relevance and business results.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sports are a key stronghold for engaged, appointment-based viewing \u2014and with that comes unmatched opportunities for brands. We\u2019ll unpack how advertisers are tapping into the emotional intensity of fandom, using advanced measurement tools to quantify impact across platforms for full-funnel outcomes. From real-time engagement metrics to breakthrough attribution strategies, discover how sports marketing is evolving to deliver both cultural relevance and business results.<\/p>\n","protected":false},"author":7,"featured_media":11293,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,13],"topics":[2],"class_list":["post-11292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-sports-entertainment","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Passion to Performance: Unlocking the Power of Sports, Fandom, and Measurement | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/passion-to-performance-unlocking-the-power-of-sports-fandom-and-measurement\/11292\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Passion to Performance: Unlocking the Power of Sports, Fandom, and Measurement\" \/>\n<meta property=\"og:description\" content=\"Sports are a key stronghold for engaged, appointment-based viewing \u2014and with that comes unmatched opportunities for brands. 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