{"id":11297,"date":"2025-10-08T18:25:40","date_gmt":"2025-10-08T22:25:40","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/08\/full-volume-marketing-how-to-thrive-in-a-shoppable-world\/"},"modified":"2026-05-07T19:04:28","modified_gmt":"2026-05-07T23:04:28","slug":"full-volume-marketing-how-to-thrive-in-a-shoppable-world","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/full-volume-marketing-how-to-thrive-in-a-shoppable-world\/11297\/","title":{"rendered":"Full Volume Marketing: How to Thrive in a Shoppable World"},"content":{"rendered":"\n

In a world where every moment is shoppable, the marketing playbook is being rewritten in real time. Attention is fractured. Expectations are rising. And success means turning up the volume across every channel, without losing the human connection that makes it matter.<\/p>\n\n\n\n\n\n\n\n

In this candid executive conversation, Christi Geary, EVP and Head of AMP (Advantage Marketing Partners), shares lessons from the front lines of modern marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"

In a world where every moment is shoppable, the marketing playbook is being rewritten in real time. Attention is fractured.<\/p>\n","protected":false},"author":7,"featured_media":11298,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,3],"topics":[2],"class_list":["post-11297","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"\nFull Volume Marketing: How to Thrive in a Shoppable World | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/full-volume-marketing-how-to-thrive-in-a-shoppable-world\/11297\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Full Volume Marketing: How to Thrive in a Shoppable World\" \/>\n<meta property=\"og:description\" content=\"In a world where every moment is shoppable, the marketing playbook is being rewritten in real time. Attention is fractured.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/full-volume-marketing-how-to-thrive-in-a-shoppable-world\/11297\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-08T22:25:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-07T23:04:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Screenshot-2026-04-09-at-3.35.22-PM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1374\" \/>\n\t<meta property=\"og:image:height\" content=\"776\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" 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