{"id":1130,"date":"2021-06-22T08:00:17","date_gmt":"2021-06-22T12:00:17","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2021\/06\/22\/billboards-are-part-of-billy-grahams-multi-media-story\/"},"modified":"2021-06-22T08:00:17","modified_gmt":"2021-06-22T12:00:17","slug":"billboards-are-part-of-billy-grahams-multi-media-story","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/billboards-are-part-of-billy-grahams-multi-media-story\/1130\/","title":{"rendered":"Billboards are Part of Billy Graham\u2019s Multi-Media Story"},"content":{"rendered":"<!-- shortcode [asyncjs] -->\n        <script type=\"text\/javascript\">if (!window.AdButler) {\n                (function () {\n                    var s = document.createElement(\"script\");\n                    s.async = true;\n                    s.type = \"text\/javascript\";\n                    s.src = 'https:\/\/servedbyadbutler.com\/app.js';\n                    var n = document.getElementsByTagName(\"script\")[0];\n                    n.parentNode.insertBefore(s, n);\n                }());\n            }<\/script>\n        <script type=\"text\/javascript\">\n            var AdButler = AdButler || {};\n            AdButler.ads = AdButler.ads || [];\n            var abkw = window.abkw || '';\n            var plc376258 = window.plc376258 || 0;\n            document.write('<' + 'div id=\"placement_376258_' + plc376258+ '\"><\/' + 'div>');\n            AdButler.ads.push({\n                handler: function (opt) {\n                    AdButler.register(167788,376258, [300,250], 'placement_376258_' + opt.place, opt);\n                },\n                opt: {\n                    place: plc376258++,\n                    keywords: abkw ,\n                    domain: 'servedbyadbutler.com'\n                }\n            });\n        <\/script>\n        \n\n<p class=\"wp-block-paragraph\"><em>(On June 24-26, 2005, evangelist Billy Graham held his \u201clast crusade\u201d at <\/em><a href=\"https:\/\/billygrahamlibrary.org\/blog-billy-graham-ny-2005\/\"><em>Flushing Meadows Corona Park<\/em><\/a><em>, speaking to approximately 242,000 people. Today, from Graham\u2019s birthplace Charlotte, NC, Gale Bonnell of Adams Outdoor Advertising looks back at the connection between the legendary preacher and out of home media).<\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><em><strong>By Gale Bonnell<\/strong><\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">If you visit the <a href=\"https:\/\/billygrahamlibrary.org\/\">Billy Graham Library<\/a> (museum) in Charlotte, you\u2019ll find billboards that remind us:<\/p>\n\n\n\n\n<ul class=\"wp-block-list\">\n \t<li><strong>Of the strong connection between out of home media and culture <\/strong>(in this case, religion), and<\/li>\n \t<li><strong>Billy Graham was a multi-media communicator, including via out of home media<\/strong><\/li>\n<\/ul>\n<p class=\"wp-block-paragraph\">The Billy Graham Library tells his story from birth on a dairy farm in North Carolina in 1918 to his global outreach.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">A turning point occurred in 1949 in Los Angeles, when a Billy Graham tent revival was extended by popular demand and the press took notice. To set the scene in 1949, the Billy Graham Library displays a top-lit Guy Martin Motors billboard from that era.<\/p>\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"690\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2021\/06\/Picture4.jpg\" alt=\"\" class=\"wp-image-1132\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/06\/Picture4.jpg 960w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/06\/Picture4-300x216.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/06\/Picture4-768x552.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><strong>1949 billboard displayed at the Billy Graham Library, Charlotte, NC \u00a0(Photo: Ken Klein)<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Billy Graham preached to live audiences of <a href=\"https:\/\/billygraham.org\/about\/biographies\/billy-graham\/\">nearly 215 million people<\/a> worldwide. A pioneer in use of media, he also reached millions via television, radio, print, out of home media, and (later) social media.<\/p>\n\n\n\n\n<!-- shortcode [asyncjs] -->\n        <script type=\"text\/javascript\">if (!window.AdButler) {\n                (function () {\n                    var s = document.createElement(\"script\");\n                    s.async = true;\n                    s.type = \"text\/javascript\";\n                    s.src = 'https:\/\/servedbyadbutler.com\/app.js';\n                    var n = document.getElementsByTagName(\"script\")[0];\n                    n.parentNode.insertBefore(s, n);\n                }());\n            }<\/script>\n        <script type=\"text\/javascript\">\n            var AdButler = AdButler || {};\n            AdButler.ads = AdButler.ads || [];\n            var abkw = window.abkw || '';\n            var plc428354 = window.plc428354 || 0;\n            document.write('<' + 'div id=\"placement_428354_' + plc428354+ '\"><\/' + 'div>');\n            AdButler.ads.push({\n                handler: function (opt) {\n                    AdButler.register(167788,428354, [300,250], 'placement_428354_' + opt.place, opt);\n                },\n                opt: {\n                    place: plc428354++,\n                    keywords: abkw ,\n                    domain: 'servedbyadbutler.com'\n                }\n            });\n        <\/script>\n        \n\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">By 2015, a million visitors had come to the Billy Graham Library in Charlotte, promoted as a destination by <a href=\"https:\/\/www.visitnc.com\/listing\/SMSN\/the-billy-graham-library\">Visit North Carolina<\/a>.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The walk-through experience \u2014 located near Billy Graham Parkway \u2014 includes his childhood home, video from mass gatherings, and photos of his casket at the US Capitol in 2018 (he was the <a href=\"https:\/\/time.com\/5172998\/billy-graham-capitol-rotunda\/\">fourth private person to lie in honor at the Capitol Rotunda<\/a>).<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The Billy Graham Evangelistic Association used billboards to advertise multi-day Graham rallies\/crusades\/festivals. The Billy Graham Library in Charlotte features this Donrey poster in Albuquerque promoting a week-long event in 1998.<\/p>\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"673\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2021\/06\/Picture3.jpg\" alt=\"\" class=\"wp-image-1133\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/06\/Picture3.jpg 960w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/06\/Picture3-300x210.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/06\/Picture3-768x538.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">(Clear Channel\u2019s Eller Media <a href=\"http:\/\/www.playbill.com\/article\/clear-channels-eller-media-co-acquires-donrey-outdoor-and-taxi-tops-com-92135\">acquired Donrey billboards and taxi tops in 2000.<\/a>)<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">To celebrate Billy Graham\u2019s 95<sup>th<\/sup> birthday, his organization prepared a special broadcast (\u201cMy Hope America with Billy Graham\u201d) which aired November 7, 2013.\u00a0 <a href=\"https:\/\/billygraham.org\/story\/my-hope-billboard-high-above-times-square\/\">On October 14 of that year, a digital billboard went up in Times Square.<\/a><\/p>\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"639\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2021\/06\/Picture2-2.jpg\" alt=\"\" class=\"wp-image-1134\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/06\/Picture2-2.jpg 960w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/06\/Picture2-2-300x200.jpg 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/06\/Picture2-2-768x511.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><strong>(Photo: Billy Graham Evangelistic Association)<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u201cWith all my heart, I want to leave you with truth,\u201d the billboard said.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">At age 99, Billy Graham died at home in Montreat, NC. Across the country, out of home media memorized the legendary preacher, including this memorial tribune in Times Square created by award-winning design firm <a href=\"https:\/\/extracreditprojects.com\/\">Extra Credit Projects.<\/a><\/p>\n\n\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1280\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2021\/06\/endpic.jpg\" alt=\"\" class=\"wp-image-1135\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/06\/endpic.jpg 960w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/06\/endpic-225x300.jpg 225w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2021\/06\/endpic-768x1024.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><strong>Photo: Extra Credit Projects<\/strong><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">From Midtown to small towns, a farmer\u2019s son from North Carolina named Billy Graham made a big impact on America, religion, and culture. Out of home media is honored to be part of the story.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><em>(Gale Domokos Bonnell is director of Business Development at Adams Outdoor Advertising, Charlotte, NC)<\/em><\/p>\n\n\n\n\n<!-- shortcode [asyncjs] -->\n        <script type=\"text\/javascript\">if (!window.AdButler) {\n                (function () {\n                    var s = document.createElement(\"script\");\n                    s.async = true;\n                    s.type = \"text\/javascript\";\n                    s.src = 'https:\/\/servedbyadbutler.com\/app.js';\n                    var n = document.getElementsByTagName(\"script\")[0];\n                    n.parentNode.insertBefore(s, n);\n                }());\n            }<\/script>\n        <script type=\"text\/javascript\">\n            var AdButler = AdButler || {};\n            AdButler.ads = AdButler.ads || [];\n            var abkw = window.abkw || '';\n            var plc376259 = window.plc376259 || 0;\n            document.write('<' + 'div id=\"placement_376259_' + plc376259+ '\"><\/' + 'div>');\n            AdButler.ads.push({\n                handler: function (opt) {\n                    AdButler.register(167788,376259, [300,250], 'placement_376259_' + opt.place, opt);\n                },\n                opt: {\n                    place: plc376259++,\n                    keywords: abkw ,\n                    domain: 'servedbyadbutler.com'\n                }\n            });\n        <\/script>\n        \n","protected":false},"excerpt":{"rendered":"<p>On June 24-26, 2005, evangelist Billy Graham held his \u201clast crusade\u201d at Flushing Meadows Corona Park, speaking to approximately 242,000 people. Today, from Graham\u2019s birthplace Charlotte, NC, Gale Bonnell of Adams Outdoor Advertising looks back at the connection between the legendary preacher and out of home media.<\/p>\n","protected":false},"author":7,"featured_media":1131,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[3],"topics":[2],"class_list":["post-1130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Billboards are Part of Billy Graham\u2019s Multi-Media Story | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/billboards-are-part-of-billy-grahams-multi-media-story\/1130\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Billboards are Part of Billy Graham\u2019s Multi-Media Story\" \/>\n<meta property=\"og:description\" content=\"On June 24-26, 2005, evangelist Billy Graham held his \u201clast crusade\u201d at Flushing Meadows Corona Park, speaking to approximately 242,000 people. 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