{"id":11302,"date":"2025-10-08T18:25:07","date_gmt":"2025-10-08T22:25:07","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/08\/the-ochocinco-brand-playbook\/"},"modified":"2026-05-07T19:04:48","modified_gmt":"2026-05-07T23:04:48","slug":"the-ochocinco-brand-playbook","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/the-ochocinco-brand-playbook\/11302\/","title":{"rendered":"The Ochocinco Brand Playbook"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">From electrifying fans on the field to building a powerful presence as a creator and media brand, Chad Ochocinco has redefined what it means to be an athlete in today\u2019s sports economy. Joined by his business partner Doug Sanders, this conversation will dive into how Ochocinco has leveraged his voice, personality, and authenticity to connect with fans and brands alike. Together, they\u2019ll explore the evolving role of athletes as creators, the unique opportunities for partnerships in the New Sports Economy, and how brands can engage authentically with athlete-driven communities to build deeper, lasting connections.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From electrifying fans on the field to building a powerful presence as a creator and media brand, Chad Ochocinco has redefined what it means to be an athlete in today\u2019s sports economy.<\/p>\n","protected":false},"author":7,"featured_media":11303,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,3],"topics":[2],"class_list":["post-11302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Ochocinco Brand Playbook | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-ochocinco-brand-playbook\/11302\/\" \/>\n<meta property=\"og:locale\" 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