{"id":11309,"date":"2025-10-08T19:00:52","date_gmt":"2025-10-08T23:00:52","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/08\/from-metrics-to-meaning-the-new-measurement-playbook\/"},"modified":"2026-05-07T19:00:49","modified_gmt":"2026-05-07T23:00:49","slug":"from-metrics-to-meaning-the-new-measurement-playbook","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/from-metrics-to-meaning-the-new-measurement-playbook\/11309\/","title":{"rendered":"From Metrics to Meaning: The New Measurement Playbook"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Execution, Experimentation, and Evaluation\u2014these 3 E\u2019s are turning traditional advertising measurement on their head. Say goodbye to boring KPIs and hello to a dynamic framework to drive results. Join industry leaders from Peacock and JPMorgan Chase as they share their winning strategies and real-world experiences. Expect insightful case studies and practical tips that will inspire you to rethink measurement. Leave equipped with the tools to enhance your campaigns and excel in dynamic environments.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Execution, Experimentation, and Evaluation\u2014these 3 E\u2019s are turning traditional advertising measurement on their head.<\/p>\n","protected":false},"author":7,"featured_media":11310,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,5],"topics":[2],"class_list":["post-11309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-data","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>From Metrics to Meaning: The New Measurement Playbook | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/from-metrics-to-meaning-the-new-measurement-playbook\/11309\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Metrics to Meaning: The New Measurement Playbook\" \/>\n<meta property=\"og:description\" content=\"Execution, Experimentation, and Evaluation\u2014these 3 E\u2019s are turning traditional advertising measurement on their head.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/from-metrics-to-meaning-the-new-measurement-playbook\/11309\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-08T23:00:52+00:00\" \/>\n<meta property=\"article:modified_time\" 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