{"id":11315,"date":"2025-10-08T19:24:39","date_gmt":"2025-10-08T23:24:39","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/08\/gen-alpha-the-secret-to-unlocking-the-next-generation\/"},"modified":"2026-05-07T18:58:21","modified_gmt":"2026-05-07T22:58:21","slug":"gen-alpha-the-secret-to-unlocking-the-next-generation","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/gen-alpha-the-secret-to-unlocking-the-next-generation\/11315\/","title":{"rendered":"Gen Alpha: the secret to unlocking the next generation"},"content":{"rendered":"\n

Born entirely in the 21st century, Gen Alpha is the largest generation ever and the first generation to grow up fully immersed in digital technology, interactive media, and connection via social media from day one. They are shaping culture earlier than ever, influencing household purchasing decisions, and redefining how brands must show up in order to build trust and relevance.<\/p>\n\n\n\n\n\n\n\n

What stirs the hearts and minds of Gen Alpha? Is it safe social media? Gaming? CTV? We’ll unpack it all in this session.<\/p>\n","protected":false},"excerpt":{"rendered":"

Born entirely in the 21st century, Gen Alpha is the largest generation ever and the first generation to grow up fully immersed in digital technology, interactive media, and connection via social media from day one.<\/p>\n","protected":false},"author":7,"featured_media":11316,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,4],"topics":[2],"class_list":["post-11315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-culture","topics-editorial"],"acf":[],"yoast_head":"\nGen Alpha: the secret to unlocking the next generation | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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