{"id":11318,"date":"2025-10-08T19:30:35","date_gmt":"2025-10-08T23:30:35","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/08\/the-agency-model-of-the-future\/"},"modified":"2026-05-07T18:57:54","modified_gmt":"2026-05-07T22:57:54","slug":"the-agency-model-of-the-future","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/the-agency-model-of-the-future\/11318\/","title":{"rendered":"The Agency Model of the Future"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">As the advertising industry continues to evolve, brands are increasingly looking for ways to push creative boundaries while achieving measurable business growth. Creative and media agencies have operated separately and together. What works best??<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As the advertising industry continues to evolve, brands are increasingly looking for ways to push creative boundaries while achieving measurable business growth. Creative and media agencies have operated separately and together.  What works best??<\/p>\n","protected":false},"author":7,"featured_media":11319,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,3],"topics":[2],"class_list":["post-11318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Agency Model of the Future | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-agency-model-of-the-future\/11318\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Agency Model of the Future\" \/>\n<meta property=\"og:description\" content=\"As the advertising industry continues to evolve, brands are increasingly looking for ways to push creative boundaries while achieving measurable business growth. 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