{"id":11327,"date":"2025-10-08T19:50:13","date_gmt":"2025-10-08T23:50:13","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/08\/from-fragmented-to-fully-integrated-the-new-playbook-for-ai-driven-adops\/"},"modified":"2026-05-07T18:56:19","modified_gmt":"2026-05-07T22:56:19","slug":"from-fragmented-to-fully-integrated-the-new-playbook-for-ai-driven-adops","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/from-fragmented-to-fully-integrated-the-new-playbook-for-ai-driven-adops\/11327\/","title":{"rendered":"From Fragmented to Fully-Integrated: the New Playbook for AI-driven AdOps"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">As media channels multiply and performance demands intensify, traditional advertising execution models are breaking under the weight of manual processes and disconnected tools. Successful ad operations increasingly require integrated AI and automation to unify media buying, data, execution and performance.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As media channels multiply and performance demands intensify, traditional advertising execution models are breaking under the weight of manual processes and disconnected tools.<\/p>\n","protected":false},"author":7,"featured_media":11328,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[17,40],"topics":[2],"class_list":["post-11327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ai","tag-awnewyork-2025-sessions","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - 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