{"id":11329,"date":"2025-10-08T19:47:18","date_gmt":"2025-10-08T23:47:18","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/08\/winning-hearts-and-wallets-the-end-of-vanity-metrics-in-marketing\/"},"modified":"2026-05-07T18:56:36","modified_gmt":"2026-05-07T22:56:36","slug":"winning-hearts-and-wallets-the-end-of-vanity-metrics-in-marketing","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/winning-hearts-and-wallets-the-end-of-vanity-metrics-in-marketing\/11329\/","title":{"rendered":"Winning Hearts and Wallets: The End of Vanity Metrics in Marketing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Reach alone no longer drives results. Marketers today must prove impact by combining first-party data with authentic customer connection to build lasting loyalty. This panel brings together leaders from sports, media, and consumer brands to explore how the next era of marketing is defined by authenticity, trust, and deeper engagement. Learn how brands are moving beyond impressions to strategies that win hearts, wallets, and long-term growth.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reach alone no longer drives results. Marketers today must prove impact by combining first-party data with authentic customer connection to build lasting loyalty.<\/p>\n","protected":false},"author":7,"featured_media":11330,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,5],"topics":[2],"class_list":["post-11329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-data","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Winning Hearts and Wallets: The End of Vanity Metrics in Marketing | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/winning-hearts-and-wallets-the-end-of-vanity-metrics-in-marketing\/11329\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Winning Hearts and Wallets: The End of Vanity Metrics in Marketing\" \/>\n<meta property=\"og:description\" content=\"Reach alone no longer drives results. Marketers today must prove impact by combining first-party data with authentic customer connection to build lasting loyalty.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/winning-hearts-and-wallets-the-end-of-vanity-metrics-in-marketing\/11329\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-08T23:47:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-07T22:56:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/10\/Screenshot-2026-04-09-at-4.49.47-PM-1024x554.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"554\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta 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