{"id":11339,"date":"2025-10-08T19:55:59","date_gmt":"2025-10-08T23:55:59","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/08\/the-audience-renaissance-why-brands-must-rethink-segmentation-now\/"},"modified":"2026-05-07T18:55:40","modified_gmt":"2026-05-07T22:55:40","slug":"the-audience-renaissance-why-brands-must-rethink-segmentation-now","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/the-audience-renaissance-why-brands-must-rethink-segmentation-now\/11339\/","title":{"rendered":"The Audience Renaissance: Why Brands Must Rethink Segmentation Now"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Stop marketing to outdated segments. It\u2019s likely your audience is built on yesterday\u2019s data. In this session, discover how PrimeAudience uses Generative AI to transform audience understanding, replacing static assumptions with precise insights drawn from real-time content engagement. Learn to build hyper-relevant campaigns that adapt, resonate, and drive real results.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stop marketing to outdated segments. It\u2019s likely your audience is built on yesterday\u2019s data.<\/p>\n","protected":false},"author":7,"featured_media":11340,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,3],"topics":[2],"class_list":["post-11339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Audience Renaissance: Why Brands Must Rethink Segmentation Now | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-audience-renaissance-why-brands-must-rethink-segmentation-now\/11339\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Audience Renaissance: Why Brands Must Rethink Segmentation Now\" \/>\n<meta property=\"og:description\" content=\"Stop marketing to outdated segments. It\u2019s likely your audience is built on yesterday\u2019s data.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/the-audience-renaissance-why-brands-must-rethink-segmentation-now\/11339\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-08T23:55:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-07T22:55:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Screenshot-2026-04-09-at-4.59.09-PM-scaled.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1332\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta 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