{"id":11341,"date":"2025-10-08T01:09:19","date_gmt":"2025-10-08T05:09:19","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/08\/from-loyalty-to-retail-media-how-loblaw-is-reimagining-the-store\/"},"modified":"2026-05-07T19:12:45","modified_gmt":"2026-05-07T23:12:45","slug":"from-loyalty-to-retail-media-how-loblaw-is-reimagining-the-store","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/from-loyalty-to-retail-media-how-loblaw-is-reimagining-the-store\/11341\/","title":{"rendered":"From Loyalty to Retail Media: How Loblaw Is Reimagining the Store"},"content":{"rendered":"\n

Interview with Lauren Steinberg, EVP & Chief Digital Officer, Loblaw<\/p>\n\n\n\n\n\n

With 2,500+ stores and Canada\u2019s #1 loyalty program, Loblaw is redefining the future of in-store retail media. Lauren Steinberg, EVP & CDO, leads Loblaw Advance\u2122 and PC Optimum\u2122, driving digital, media, and loyalty innovation with a team of 800+. Hear how she\u2019s positioning Canada\u2019s largest retailer to become a global force in retail media.<\/p>\n\n\n\n\n\n\n\n

The retail media landscape is booming, but the physical store\u2014where over 80% of transactions still occur\u2014remains the untapped frontier. As the ultimate expression of a retailer\u2019s brand, the store offers unmatched potential for reaching shoppers at the point of decision. Advances in data, loyalty, and digital activation now make it possible to bring the precision and measurability of online media into the aisles. This session explores how retailers can extend their media networks into the store, creating significant new revenue streams while enhancing shopper experience.<\/p>\n\n\n\n\n\n\n\n

Whether you\u2019re building a network from scratch or scaling an existing program, you\u2019ll gain practical insights into strategy, monetization, measurement, and operations. Join us to understand why the next wave of retail media growth will be written in-store\u2014and what it takes to unlock its full potential.<\/p>\n","protected":false},"excerpt":{"rendered":"

Whether you\u2019re building a network from scratch or scaling an existing program, you\u2019ll gain practical insights into strategy, monetization, measurement, and operations.<\/p>\n","protected":false},"author":7,"featured_media":11342,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,16],"topics":[2],"class_list":["post-11341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-retail","topics-editorial"],"acf":[],"yoast_head":"\nFrom Loyalty to Retail Media: How Loblaw Is Reimagining the Store | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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