{"id":11413,"date":"2026-04-15T01:04:20","date_gmt":"2026-04-15T05:04:20","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2026\/04\/15\/carolina-lopez-of-bejou-building-a-brand-through-discipline-transparency-and-grit\/"},"modified":"2026-04-13T12:05:38","modified_gmt":"2026-04-13T16:05:38","slug":"carolina-lopez-of-bejou-building-a-brand-through-discipline-transparency-and-grit","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/carolina-lopez-of-bejou-building-a-brand-through-discipline-transparency-and-grit\/11413\/","title":{"rendered":"Carolina Lopez of BEJOU Building a Brand Through Discipline Transparency and Grit"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Our host Ren Akinci is joined by BEJOU founder Carolina Lopez for a candid conversation on leadership, brand building, and resilience. Carolina shares how personal health challenges revealed critical gaps in the skincare industry and pushed her to build a trust driven brand in a crowded market. They discuss navigating rejection, leading with discipline and transparency, and making the hard decisions required to scale with integrity.<\/p>\n\n\n\n\n<h3 class=\"wp-block-heading\">Listen to all episodes on your favorite podcast platform:<\/h3>\r\n\n<div class=\"wp-block-group aw-mig-inline-images is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-c88056ad wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group aw-mig-inline-images is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-c88056ad wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/great-minds-people-and-culture\/id1706126787\"><img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2020\/12\/100apple.png\" alt=\"apple podcasts\" class=\"wp-image-7392\" style=\"object-fit:cover;width:32px;height:32px\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/open.spotify.com\/show\/14vpgtQK7HfUNsJaRFcosy\"><img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2020\/12\/100spotify.png\" alt=\"spotify podcasts\" class=\"wp-image-7393\" style=\"object-fit:cover;width:32px;height:32px\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.youtube.com\/watch?v=xg2JDjwc-yM&#038;list=PLcTvMd3G4U6-E9OzWX-8YJ03Qk4at6YpE\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"2048\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit.png\" alt=\"youtube podcasts\" class=\"wp-image-8368\" style=\"object-fit:cover;width:32px;height:32px\" 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