{"id":11431,"date":"2026-04-14T15:38:01","date_gmt":"2026-04-14T19:38:01","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2026\/04\/14\/why-signal-rich-channels-are-reshaping-the-funnel\/"},"modified":"2026-04-14T15:38:01","modified_gmt":"2026-04-14T19:38:01","slug":"why-signal-rich-channels-are-reshaping-the-funnel","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/why-signal-rich-channels-are-reshaping-the-funnel\/11431\/","title":{"rendered":"Why Signal-Rich Channels Are Reshaping the Funnel"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">On this episode, we sit down with Jessica McGorgan, VP of Growth at The Trade Desk, to talk about how channels like CTV and retail media are changing from pure awareness plays into full-funnel drivers, why connected campaigns are more effective (and less fatiguing), and how bringing data and teams together leads to smarter, more cohesive customer experiences.<\/p>\n\n\n\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n<iframe style=\"width: 100%; height: 200px; border: 0 none;\" src=\"https:\/\/art19.com\/shows\/b51bbc8f-e283-4893-b6df-e6a191d4a0fe\/episodes\/279f386a-d6bb-49fb-ae56-44b6053bfce3\/embed\" scrolling=\"no\" sandbox=\"allow-scripts allow-popups allow-popups-to-escape-sandbox\"><\/iframe>\n\n\n\n\n\n\n\n\n\n\n\n\n\n<div class=\"wp-block-group aw-mig-inline-images is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-c88056ad wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group aw-mig-inline-images is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-c88056ad wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/aw360-live\/id1843969378\"><img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" 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changing.<\/p>\n","protected":false},"author":7,"featured_media":11432,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"topics":[36,23],"class_list":["post-11431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","topics-aw360-live","topics-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why Signal-Rich Channels Are Reshaping the Funnel | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/why-signal-rich-channels-are-reshaping-the-funnel\/11431\/\" \/>\n<meta property=\"og:locale\" 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