{"id":11437,"date":"2026-04-17T01:38:14","date_gmt":"2026-04-17T05:38:14","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2026\/04\/17\/from-search-to-recommendation-how-ai-is-rewriting-discovery\/"},"modified":"2026-04-25T15:40:34","modified_gmt":"2026-04-25T19:40:34","slug":"from-search-to-recommendation-how-ai-is-rewriting-discovery","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/from-search-to-recommendation-how-ai-is-rewriting-discovery\/11437\/","title":{"rendered":"From Search to Recommendation: How AI Is Rewriting Discovery"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In this episode, Sean Betts, Chief AI &#038; Innovation Officer at Omnicom Media UK, joins us to explore how AI is fundamentally changing how consumers discover brands. He explains why we\u2019re moving from clicks to recommendations, why visibility and accuracy now matter more than ever, and how a shrinking consideration set is raising the stakes for marketers. We also get into trust, transparency, and what brands need to do\u2014from better data to AI-ready content\u2014to show up and stay competitive in an AI-mediated world.<\/p>\n\n\n\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n<iframe src=\"https:\/\/art19.com\/shows\/b51bbc8f-e283-4893-b6df-e6a191d4a0fe\/episodes\/df77bfa0-e689-450d-b113-23f721245dc5\/embed\" style=\"width: 100%; height: 200px; border: 0 none;\" scrolling=\"no\" sandbox=\"allow-scripts allow-popups allow-popups-to-escape-sandbox\"><\/iframe>\n\n\n\n\n\n\n\n\n\n\n\r\n\n<div class=\"wp-block-group aw-mig-inline-images is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-c88056ad wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group aw-mig-inline-images is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-c88056ad wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/aw360-live\/id1843969378\"><img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2020\/12\/100apple.png\" alt=\"apple podcasts\" class=\"wp-image-7392\" style=\"object-fit:cover;width:32px;height:32px\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/open.spotify.com\/show\/1kt7xYMnLpLcaVT3d98IX5\"><img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2020\/12\/100spotify.png\" alt=\"spotify podcasts\" class=\"wp-image-7393\" style=\"object-fit:cover;width:32px;height:32px\"\/><\/a><\/figure>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator\"\/>","protected":false},"excerpt":{"rendered":"<p>In this episode, Sean Betts, Chief AI &#038; Innovation Officer at Omnicom Media UK, joins us to explore how AI is fundamentally changing how consumers discover brands.<\/p>\n","protected":false},"author":7,"featured_media":11438,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"topics":[36,23],"class_list":["post-11437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","topics-aw360-live","topics-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>From Search to Recommendation: How AI Is Rewriting Discovery | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/from-search-to-recommendation-how-ai-is-rewriting-discovery\/11437\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Search to Recommendation: How AI Is Rewriting Discovery\" \/>\n<meta property=\"og:description\" content=\"In this episode, Sean Betts, Chief AI &amp; Innovation Officer at Omnicom Media UK, joins us to explore how AI is fundamentally changing how consumers discover brands.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/from-search-to-recommendation-how-ai-is-rewriting-discovery\/11437\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-17T05:38:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-25T19:40:34+00:00\" \/>\n<meta property=\"og:image\" 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