{"id":11452,"date":"2026-04-19T14:43:31","date_gmt":"2026-04-19T18:43:31","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2026\/04\/19\/why-the-open-web-is-built-for-outcomes-in-the-ai-era\/"},"modified":"2026-04-19T14:43:31","modified_gmt":"2026-04-19T18:43:31","slug":"why-the-open-web-is-built-for-outcomes-in-the-ai-era","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/why-the-open-web-is-built-for-outcomes-in-the-ai-era\/11452\/","title":{"rendered":"Why the Open Web Is Built for Outcomes in the AI Era"},"content":{"rendered":"\n

Darren Thompson, Vice President of Sales at Adlook, joins us to talk about why the open web is becoming a powerful alternative to walled gardens in an AI-driven landscape. He shares why legacy metrics like clicks and impressions are falling short, how attention and outcomes are taking center stage, and how deep learning is helping advertisers predict performance and reduce waste before a bid is even placed. We also get into privacy-first targeting, the shift away from identity, and what marketers need to rethink to unlock real results.<\/p>\n\n\n\n\n\n\n

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